
Clear Demand and Bungee Tech have announced their merger, forming the retail industry’s most comprehensive AI-powered pricing optimization and competitive intelligence platform. This strategic alliance brings together Clear Demand’s expertise in price and promotion optimization with Bungee Tech’s cutting-edge competitive pricing intelligence, creating a unified solution tailored to the needs of modern retailers.
Uniting Expertise for Retail Innovation
The merger combines two industry leaders with complementary strengths. “We’re combining Bungee Tech’s deep expertise in competitive intelligence – built on experience with innovative retailers like Amazon – with Clear Demand’s advanced optimization capabilities,” said Alex Moorhead, CEO of the newly merged Clear Demand. “The result is a comprehensive solution that helps retailers compete more effectively in today’s dynamic market.”
The unified company will operate under the Clear Demand name, with Alex Moorhead continuing as CEO. Rajat Nigam, Co-Founder of Bungee Tech, will serve as Chief Product Officer, while Clear Demand Co-Founder James A. Sills will remain President. This leadership team brings extensive experience and a shared vision for empowering retailers with data-driven decision-making tools.
Addressing Critical Retail Challenges
In today’s hyper-competitive retail environment, the ability to transform vast amounts of data into actionable insights is crucial. Retailers need robust tools to make informed decisions about pricing, promotions, and product assortments. The merger of Clear Demand and Bungee Tech directly addresses this need by delivering a comprehensive platform that turns market data into profitable strategies.
“Gathering and shaping data into impactful outcomes is vital for retailers,” said Moorhead. “By uniting Bungee Tech’s competitive intelligence and data matching engine with Clear Demand’s price optimization capabilities, we’re giving retailers what they’ve been asking for – a strategic pricing platform that turns market data into profitable decisions.”

Advanced Technology for Retail Success
Bungee Tech’s core solution processes billions of data points using machine learning to provide accurate competitive pricing analysis and product matching. This advanced technology allows retailers to understand market dynamics in near real-time, enabling precise competitive data and actionable insights. Combined with Clear Demand’s AI-driven pricing optimization, the platform empowers retailers to:
- Generate dynamic pricing recommendations.
- Optimize promotion strategies for maximum impact.
- Make data-driven merchandising and assortment decisions.
“This merger represents a breakthrough for pricing technology,” said Rajat Nigam, Chief Product Officer. “By combining Bungee Tech’s competitive intelligence expertise with Clear Demand’s advanced optimization tools, we’re equipping retailers with a solution that allows them to compete more effectively and grow profitably in a rapidly evolving market.”
Revolutionizing Retail Pricing
The merger provides a much-needed response to a critical market demand. Retailers now have access to an integrated platform that simplifies complex data processes and enables strategic pricing decisions. With enhanced capabilities in data analysis and price optimization, the solution offers a significant competitive edge, driving both customer traffic and profitability.
About Clear Demand
Clear Demand is a leader in retail pricing solutions, serving grocers, convenience stores, and FMCG retailers. The company’s patented data science technology analyzes historical sales patterns and shopper price sensitivity to recommend optimized prices. Retailers use Clear Demand’s platform to develop pricing and promotion strategies that incorporate business rules, cost changes, and competitive data, achieving profit and revenue goals. By providing visibility into pricing decisions while minimizing disruption, Clear Demand ensures seamless implementation and measurable value. Learn more at cleardemand.com.
About Bungee Tech
Bungee Tech specializes in solving complex retail challenges with innovative solutions. Its flagship product, Retailscape, offers AI/ML-powered competitive intelligence and price optimization to help retailers unlock growth and profitability. Drawing on experience with leading retailers such as Amazon, Bungee Tech provides accurate, near real-time market intelligence that informs pricing and assortment decisions. Learn more at bungeetech.com.