PC and Tablet Market Set to Grow in 2024, with AI Yet to Play a Key Role, Says IDC

Global PC and Tablet Market Set to Grow in 2024, Led by Tablets, IDC Reports

The worldwide market for personal computing devices, including PCs and tablets, is forecasted to grow by 3.8% in 2024, reaching 403.5 million units, according to the latest data from IDC’s Worldwide Quarterly Personal Computing Device Tracker. This growth is largely driven by tablets, which are projected to achieve a nearly double-digit increase of 9.8%, significantly outpacing the modest 0.8% growth expected for PCs.

Tablets Take the Lead

Tablet shipments are seeing robust growth, fueled by affordable, high-quality models from Chinese phone vendors, particularly in Asia. By contrast, the PC market remains relatively flat but is expected to recover in 2025 with a projected growth of 4.3%, as businesses upgrade from Windows 10 to Windows 11.

AI’s Role: Still Emerging

While on-device AI capabilities have dominated discussions in tech, their impact on PC and tablet sales remains limited. Higher costs and a lack of clear use cases have made businesses cautious about adopting AI-enabled devices. Jitesh Ubrani, IDC’s research manager, highlighted this disconnect, calling on industry leaders like Microsoft, Apple, and Google to demonstrate the practical benefits of locally processed AI.

Key Market Drivers

In addition to tablets’ strong performance, the end of Windows 10 support and economic improvements are providing tailwinds for the personal computing market. The commercial sector, in particular, is expected to shine, with a 5.1% growth forecast for 2025, driven by upgrades and replacements.

Bryan Ma, VP of Devices Research at IDC, noted the ongoing replacement of commercial Windows PCs, particularly in Japan, and the continued growth of affordable tablets as factors bolstering the market outlook.

Forecast Summary (2024–2028 CAGR)

  • Commercial Devices: 1.7%
  • Consumer Devices: 0.6%
  • Overall Market: 1.0%

For detailed insights, IDC offers in-depth market analyses and forecasts through its Tracker products, which provide data on market trends in over 90 countries. To explore these offerings, contact IDC or visit their website.


This rewrite maintains a professional tone, consolidates redundant information, and organizes the data into clear sections for easier readability.

Source link

Share your love

Newsletter Updates

Enter your email address below and subscribe to our newsletter