nShift: Logistics as the Cornerstone of E-Commerce Success in 2025

Logistics Takes Center Stage in the E-Commerce Revolution of 2025, Says nShift

By 2025, the retail landscape will transform as 73% of customers demand a seamless, unified shopping experience. Achieving this vision of “unified commerce” will require retailers to integrate e-commerce, in-store operations, and delivery services more tightly, positioning logistics as a critical driver of retail success.

Insights from nShift’s New Guide

This is the central finding of “The Next Revolution in Retail”, a report from nShift, the global leader in multi-carrier shipping software. The report predicts that shopping will become less about visiting stores and more about brands meeting customers where they are—both physically and digitally. Retailers will need to create touchpoints throughout consumers’ lives, supported by robust logistical capabilities to deliver on their promises effectively.

Key Areas for Retail and Logistics in 2025

To thrive in this evolving environment, logistics teams, along with 3PLs and 4PLs, will focus on:

  • Last-Mile Innovation: AI and automation will revolutionize package delivery, enabling faster, more sustainable, and efficient services. Retailers will increasingly demand innovative delivery methods from logistics providers.
  • Regulatory Compliance: Companies will face heightened requirements to report on sustainability metrics, such as emissions within their supply chains. The Corporate Sustainability Reporting Directive (CSRD), effective in 2025, will make sustainability reporting mandatory for many organizations.
  • Collaborative Data Usage: Automated and digital processes will generate valuable data. Logistics teams will need to synthesize this information to drive efficiency and operational improvements across disconnected systems and organizations.

Johan Hellman, VP of Product and Carrier at nShift, emphasized:

“Creating a unified retail experience requires seamless collaboration between customer experience, commerce, and logistics teams. By enabling collaborative deliveries, companies can ensure efficient fulfillment while offering a superior customer experience, driving growth and reducing risks.”

The Role of Logistics in Retail Growth

As the backbone of unified commerce, logistics will play a crucial role in ensuring customer satisfaction and driving competition in 2025.

For more insights, read the full report: “The Next Retail Revolution: How E-Commerce and Logistics Must Work Together to Embrace Change in 2025”.

About nShift

nShift’s Delivery and Experience Management platform empowers e-commerce growth with continuous innovation and access to the world’s largest carrier network. By harmonizing data into actionable insights, nShift helps brands optimize logistics processes and create exceptional customer experiences, turning delivery into a vital connection between businesses and consumers.


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