
In time for the holiday season, Nex, a leader in motion technology, has announced that its award-winning Nex Playground active gaming console will be available for purchase at major retail stores nationwide this fall. Launching on September 23, the console will be available at Best Buy stores, the Best Buy app, and select Walmart locations. Following this, on October 14, families can also find Nex Playground at Target stores, the Target app, and Target.com. This retail expansion comes after a successful launch on Amazon earlier this summer and aims to enhance accessibility for families across the country during the peak shopping season.
“Launching Nex Playground across four major retail platforms showcases our rapid growth as a company,” said David Lee, co-founder and CEO of Nex.
To further enhance holiday excitement, Nex Playground will expand its library with new collaborations featuring top entertainment, kids, and sports brands, including Universal Products & Experiences, Mattel, Paramount Game Studios, Miraculous Corp, and Spin Master Corp. These new titles will join the existing catalog of 30 games available with a Play Pass subscription, which includes sports and educational games from major partners like Hasbro, Sesame Street, and Fruit Ninja. The console promotes physical activity by eliminating traditional controllers, allowing players of all ages to engage seamlessly. A special showcase event on October 8 in New York will reveal the complete lineup of games launching this holiday season.
Since its public launch late last year, Nex has remained committed to bringing families together through active play. The company continues to innovate, integrating a wide-angle camera and real-time edge AI processing into its compact design, collaborating with leading technology and manufacturing partners like Amlogic, Arm, and Skyworth.
For more information, visit www.nex.inc.
About Nex
Nex aims to reconnect families with the joy of movement through engaging, interactive content for all ages. The Nex Playground gaming console, launched in December 2023 and designed in California, utilizes cutting-edge AI and computer vision to blend digital and physical play. Its game offerings include original titles and collaborations with brands like Hasbro and Sesame Workshop. Recognized by Fast Company, TIME, and others, Nex Playground is also kidSAFE+ COPPA certified, emphasizing the company’s commitment to privacy and safety for families. Learn more at https://www.nex.inc or follow on Instagram and Facebook.