Ninja Heats Up Inter Miami CF Tailgate with David Beckham and the FlexFlame™ 5-in-1 Outdoor Cooking System
On Sunday, April 6, 2025, SharkNinja, Inc. (NYSE: SN), a global product design and technology company, advanced its partnership with global brand ambassador David Beckham by hosting a dynamic pre-game tailgate event at Chase Stadium in Miami. This event marked the official launch of the Ninja™ FlexFlame™, a revolutionary 5-in-1 outdoor cooking system designed to transform the outdoor culinary experience.
A Fusion of Passions: Soccer and Culinary Arts
The atmosphere at Chase Stadium was electric as Inter Miami CF supporters, affectionately known as “La Familia,” gathered in anticipation of the match against Toronto FC. The tailgate provided fans with an immersive experience, allowing them to engage directly with the Ninja FlexFlame™. This versatile cooking system demonstrated its ability to grill, smoke, roast, griddle, and bake pizzas, offering a comprehensive outdoor cooking solution. Attendees not only observed the FlexFlame™ in action but also participated in preparing restaurant-quality dishes, highlighting the appliance’s user-friendly design and multifunctionality.
David Beckham, co-owner of Inter Miami CF and renowned global icon, made a special appearance to celebrate the launch. His presence underscored the seamless integration of his passions for soccer and culinary arts. Beckham expressed his enthusiasm, stating, “It’s great to be here at Inter Miami with my partners SharkNinja, bringing together two of my favorite passions – futbol and great food.” citeturn0search1
Introducing the Ninja™ FlexFlame™: A Culinary Game-Changer
The Ninja™ FlexFlame™ stands out in the market with its five distinct cooking functions:
- Grilling: Achieves high-temperature searing for perfect Miami grill marks and flavors.
- Smoking: Infuses foods with rich, smoky flavors using precise temperature control.
- Roasting: Offers even cooking, ideal for meats and vegetables.
- Griddling: Provides a flat-top surface for cooking items like pancakes, eggs, and stir-fry.
- Pizza Making: Reaches optimal temperatures to bake pizzas with crispy crusts and melted toppings.
Central to the FlexFlame™’s performance is its CyclonicHeat-iQ™ technology. This innovative feature combines rapid convection heat with propane flames and authentic smoky flavors, resulting in faster cooking times and enhanced versatility. The system’s precision burner control allows users to dial in and maintain exact temperatures ranging from 200°F to 600°F, ensuring consistent cooking results across all functions. citeturn0search5
David Beckham: From the Pitch to the Grill
David Beckham’s collaboration with SharkNinja extends beyond mere endorsement; it reflects his genuine passion for cooking and family gatherings centered around food. In an exclusive Miami interview with PEOPLE magazine, Beckham shared insights into his family’s culinary traditions. He emphasized the importance of communal meals, noting that despite their busy schedules, the Beckham family prioritizes dining together every evening without the distraction of screens, focusing instead on music and conversation. Weekends at their UK countryside home often feature extensive grilling sessions, where the family cooks from morning until night. citeturn0news16
Beckham’s personal preferences lean towards simple, flavorful cuts like skirt steak, while accommodating his wife Victoria’s preference for seafood options such as mackerel, sea bass, or octopus. He highlighted that while Victoria enjoys the meals, he and their children—Brooklyn, Romeo, Cruz, and Harper—actively participate in the cooking process, with Harper showing particular enthusiasm. citeturn0news16
The Launch Event: A Culinary Celebration
The tailgate event at Chase Stadium was meticulously curated to showcase the FlexFlame™’s capabilities. Fans were treated to a variety of dishes prepared on-site, demonstrating the appliance’s versatility. From perfectly seared steaks to wood-fired pizzas, the FlexFlame™ delivered on its promise of multifunctional outdoor cooking. Beckham’s hands-on involvement added a personal touch, as he engaged with fans, Miami shared cooking tips, and emphasized the joy of preparing meals together.
This event also marked Beckham’s inaugural in-person appearance as Ninja’s global ambassador, solidifying the partnership’s authenticity. His active participation resonated with attendees, bridging the worlds of sports and culinary arts in a meaningful way. citeturn0search1
Availability and Market Impact
The Ninja™ FlexFlame™ is now available for purchase at $999.99 through NinjaKitchen.com and select national retailers, including Home Depot and ACE Hardware. citeturn0search1 This strategic pricing and distribution aim to position the FlexFlame™ as a premium yet accessible option for outdoor cooking enthusiasts.
Industry analysts view the collaboration between SharkNinja and David Beckham as a strategic move to enhance brand visibility and appeal to a broader consumer base. The FlexFlame™’s innovative design and multifunctionality cater to current market trends that favor versatile and space-saving appliances. By integrating multiple cooking methods into a single unit, SharkNinja addresses the growing consumer demand for efficiency and quality in outdoor cooking solutions.
SharkNinja: Innovating for the Modern Home
Headquartered in Needham, Massachusetts, SharkNinja has established itself as a leader in product design and technology, offering a diversified portfolio of lifestyle solutions that positively impact households worldwide. Powered by two trusted global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market. With over 3,600 associates, SharkNinja’s products are sold through key retailers, both online and offline, and via distributors around the world. citeturn0search1
The launch of the Ninja™ FlexFlame™ at the Inter Miami CF tailgate event represents a harmonious blend of culinary innovation and sports enthusiasm. David Beckham’s involvement adds a personal and authentic dimension, highlighting the universal appeal of cooking as a
