Mela Watermelon Water, the refreshing and hydrating canned beverage made from 100% watermelon juice, has announced a strategic partnership with NBA star Josh Hart as its newest investor and brand ambassador.
“We’re thrilled to bring Josh Hart on as an investor because he’s been a long-time supporter of the brand,” said Dom Purpura, CEO of Mela Watermelon Water. “Not only is Josh an incredibly talented shooting guard, but he’s also a dedicated beverage investor, which makes him the perfect partner to help take Mela to new heights. Mela is the ultimate multi-purpose beverage—100% juice, delicious, and packed with electrolytes and antioxidants to keep you at your best, whether on or off the court.”
Timed to coincide with the start of the 2024-2025 basketball season, Hart will be featured in Mela’s marketing campaigns across New York City. This partnership is aimed at increasing the brand’s visibility in the New York metropolitan area and further cementing its ties with the sports world.
“Mela Water is my go-to drink when I want something refreshing and naturally sweet that fits my healthy, active lifestyle,” said Josh Hart. “I’m excited to join a brand where both the product and the branding stand out.”
For more information on Mela Watermelon Water and to locate a store near you, visit melawater.com or follow @mela on Instagram and TikTok.
About Mela Watermelon Water
Mela Watermelon Water harnesses the hydrating power of watermelons, offering the essence of this juicy fruit, preserved in a convenient can. Packed with electrolytes and antioxidants, Mela helps replenish essential minerals to keep you refreshed and energized throughout the day. Available online at melawater.com, on Amazon, and in retail locations like 7-Eleven, Target, Wegmans, United Supermarkets, and many more.
About Josh Hart
Josh Hart is an American professional basketball player known for his dynamic defense, rebounding skills, and high basketball IQ. After leading Villanova University to an NCAA championship in 2016, Hart was drafted by the Los Angeles Lakers in 2017. He has since played for the New Orleans Pelicans, Portland Trail Blazers, and currently the New York Knicks. Standing at 6’5″ and playing as a guard-forward, Hart is a versatile player, known for his relentless energy and leadership qualities on the court.
