Lowe’s Hometowns: Revitalizing Communities Through Action and Commitment
Lowe’s has officially announced the opening of nominations for Lowe’s Hometowns, a transformative initiative demonstrating the company’s dedication to community improvement. With a bold commitment of $100 million over five years, is actively supporting local revitalization projects, with the goal of empowering neighborhoods nationwide. This year alone, the program will distribute $10 million in grants to fund 100 significant renovations and complete an additional 1,700 improvement projects, directly impacting communities through both scale and substance.
A Vision for Impact
Since its inception in 2022, Lowe’s Hometowns has profoundly influenced millions of lives. By 2024, an estimated 500,000 people will benefit from the program’s efforts within a year of project completion, contributing to a cumulative reach of over 3 million individuals. This impact is a testament to Lowe’s strategic vision of transforming community spaces into vibrant and functional hubs.
For example, past projects have included initiatives such as:
- Veteran Support in Sioux Falls, South Dakota: Lowe’s expanded a community of safe homes for veterans, creating a nurturing environment for those who have served.
- Volunteer Fire Department Renovations in Scotland, Connecticut: A new bunkhouse and updated kitchen facilities were provided, enhancing the department’s ability to serve the community.
- Foster Care Support in LaFollette, Tennessee: Lowe’s transformed a basic kitchenette into a full-sized kitchen, enabling the preparation of nutritious meals for children transitioning into foster care.
Building on a Legacy of Community Service
“ Helping our neighbors and communities is what does best,” said Marvin Ellison, chairman and CEO of Lowe’s. “Over the last three years, Lowe’s Hometowns has inspired thousands of community improvement projects across the country, brought to life by our associates’ ability to solve problems and get things done. I am excited to see the difference we will make in 2025.”
This vision aligns with Lowe’s longstanding tradition of fostering meaningful connections within the communities it serves. By leveraging the skills, expertise, and passion of its red vest associates, Lowe’s ensures that its contributions are not only impactful but also sustainable.
What Makes Lowe’s Hometowns Unique?
Hometowns leverages the company’s unique strengths to deliver tangible results:
- Expertise of Red Vest Associates: Employees bring years of DIY experience and practical skills to every project.
- Extensive Professional Network: The initiative engages local professionals (Pros) who provide additional resources and expertise.
- Vast Product Assortment: From construction materials to landscaping supplies, Lowe’s offers a comprehensive selection to meet diverse project needs.
- Partnership with Points of Light: Lowe’s collaborates with Points of Light, a trusted nonprofit specializing in community impact and volunteer mobilization.
“Communities have urgent needs for investments and volunteers nationwide,” said Jennifer Sirangelo, president and CEO of Points of Light. “Lowe’s empowers communities to make the improvements they imagine a reality through the Lowe’s Hometowns program. Grants and employee volunteers support locally identified projects, like expanding food banks and refreshing shared spaces, to fill critical gaps and create sustainable, positive changes.”
Eligibility and Project Focus Areas
Hometowns focuses on projects that address pressing community needs, emphasizing spaces that serve as vital resources. Eligible project types include:
- Safe and Affordable Housing: Renovating shelters or transitional living facilities to ensure individuals have secure spaces to call home.
- Community Resources: Improving senior citizen centers, first responder facilities, food pantries, or youth clubs to support local needs.
- Outdoor Spaces: Beautifying parks, playgrounds, and gardens to provide accessible recreational areas for communities.
- Cultural Preservation: Restoring theaters, memorials, or landmarks that reflect the cultural and historical identity of communities.
- Skilled Trades Education: Supporting facilities dedicated to vocational training, empowering individuals with valuable career skills.
The Application Process
Community members, nonprofit organizations, and local leaders are encouraged to nominate projects that align with these categories. The nomination process is simple, ensuring that any deserving project has the opportunity to receive funding and support.
Once nominated, projects are reviewed and selected based on their potential to create lasting, positive change. Red vest associates then work closely with project leaders, contributing their time, expertise, and resources to bring these visions to life.
Transforming Communities, One Project at a Time
Hometowns is not just about funding—it’s about transformation. The program embodies Lowe’s core values of community service and engagement, creating spaces where people can connect, thrive, and grow.
Over the past three years Has demonstrated how impactful corporate-community partnerships can be. By focusing on projects that reflect the unique needs and aspirations of each community, Lowe’s ensures its efforts resonate on a personal level, inspiring hope and fostering pride.
A Commitment to Sustainability
Sustainability is a key pillar of Hometowns. The program emphasizes eco-friendly practices, ensuring that renovations and improvements are both environmentally responsible and enduring. By integrating sustainable materials and energy-efficient solutions, Lowe’s contributes to a greener future while meeting immediate community needs.
