Loop Acquires Wonderment to Enhance Returns and Commerce Operations Platform

Loop Acquires Wonderment to Revolutionize Commerce Operations for Shopify Merchants

Loop, a leading commerce operations platform, has announced its acquisition of Wonderment, a proactive customer experience and advanced order tracking platform tailored for Shopify merchants. This integration marks a significant advancement in Loop’s mission to streamline commerce operations and enhance the post-purchase experience for e-commerce brands. By incorporating Wonderment’s capabilities, Loop aims to create a unified platform that eliminates operational friction while driving growth and customer satisfaction.

“With Loop and Wonderment, we’ve transformed our post-purchase experience from reactive to proactive and innovative, ensuring our customers feel supported at every step of their journey,” said Curtis Ulrich, Director of eCommerce at Aviator Nation.

A Strategic Move to Enhance Customer Experience

The acquisition highlights Loop’s commitment to equipping growth-focused e-commerce brands with tools that generate revenue while optimizing customer experiences. Wonderment’s platform, designed by Shopify veterans with deep expertise in the ecosystem, offers real-time shipment insights, predictive carrier analytics, and a seamless returns process. These tools will now be accessible to merchants through Loop’s intuitive interface, making it easier than ever to manage the post-purchase journey.

“By joining forces with Wonderment, we’re taking a significant step forward in our mission to help merchants simplify commerce operations and build enduring relationships with their customers,” said Hannah Bravo, CEO of Loop. “Our newly combined platform will allow merchants to turn returns and order tracking from a source of frustration into an opportunity to delight customers, drive retention, and fuel growth.”

Combining Strengths for Merchant Success

This acquisition brings powerful, AI-driven insights to Loop’s merchants, transforming raw data into actionable intelligence. Wonderment’s comprehensive tracking capabilities include real-time shipment updates, customizable tracking pages, proactive alerts, and seamless integrations. These features empower merchants to address potential issues proactively, turning post-purchase operations into a source of customer loyalty.

“Joining Loop marks an exciting new chapter,” said Jessica Meher, CEO of Wonderment. “Our shared commitment to building exceptional products, optimizing customer and merchant experiences, and driving growth for merchants made this partnership a natural fit. Together, we’ll make a lasting impact on the Shopify ecosystem by helping brands deliver transparency and trust throughout the entire post-purchase journey.”

Expanding to New Verticals and Use Cases

The integration of Wonderment into Loop’s platform enables the company to cater to a broader range of merchant verticals, including consumer packaged goods (CPG). With the introduction of a stand-alone tracking solution, Loop will now serve merchants with even greater flexibility and functionality.

“For us, this combination has redefined how we engage with our customers post-purchase,” said Ulrich. “The ability to proactively manage returns and shipping has turned what could be pain points into meaningful, loyalty-building interactions.”

The newly combined platform underscores Loop’s vision to transform post-purchase operations. By leveraging Wonderment’s tracking and notification capabilities, merchants can reduce customer service inquiries by up to 70% and address potential shipping delays before they escalate into customer concerns.

Loop and Wonderment: A Unified Commerce Solution

Loop’s acquisition of Wonderment signifies a new era in commerce operations for Shopify merchants. The combined platform streamlines the customer journey, offering tools that not only reduce friction but also enhance customer satisfaction. With features such as automated shipment tracking, delay detection, and proactive notifications, the unified solution enables merchants to deliver exceptional customer experiences while maximizing revenue retention.

To explore the newly integrated capabilities and learn more about Loop’s acquisition of Wonderment, visit www.loopreturns.com/blog/loop-acquires-wonderment.


About Loop

Loop is the industry’s premier commerce operations platform, empowering Shopify brands to simplify customer journeys, reduce operational friction, and maximize revenue. Serving over 5,000 Shopify brands, Loop’s suite of tools—including Workflows, Instant Exchanges, Offset, and AI-powered tracking—has helped merchants retain over $2 billion in revenue while processing more than 55 million returns. Learn more at www.loopreturns.com.


About Wonderment

Wonderment is a leading proactive customer experience platform trusted by over 1,000 premium Shopify merchants. By providing real-time supply chain visibility and automated shipment tracking, Wonderment helps brands reduce support tickets by up to 70% while delivering exceptional post-purchase experiences. For more information, visit www.wonderment.com.

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