ImageKit Earns AWS Retail Competency, Accelerating Retailers’ Digital Media Transformation
ImageKit, a leading unified image and video API platform that also offers integrated Digital Asset Management (DAM), announced it has achieved Amazon Web Services (AWS) Retail Competency status. This recognition validates ImageKit’s ability to support retailers in delivering compelling visual experiences while optimizing media workflows and reducing infrastructure costs — all without the need for complex migrations or operational delays.
This prestigious AWS Retail Competency designation sets ImageKit apart as a trusted Amazon Partner Network (APN) member that delivers tailored solutions to help enterprises build, deploy, and manage complex retail applications and services on AWS. In order to receive the competency, APN partners must demonstrate deep technical knowledge of AWS, meet stringent performance and customer satisfaction benchmarks, and have a track record of successfully delivering specialized retail solutions.
“Achieving the AWS Retail Competency highlights how seamlessly ImageKit integrates into the AWS ecosystem,” said Manu Chaudhary, Co-founder and CTO of ImageKit. “Many of our customers already store their visual media assets in Amazon S3, and with ImageKit, they can instantly transform and deliver those assets via a simple URL—without needing to migrate or duplicate files. Combined with the scalability and security of AWS, this integration enables retailers to build rich, media-driven user experiences quickly and effortlessly.”
ImageKit offers more than 50 real-time image and video transformation options that can be applied directly using URL-based parameters. These transformations allow brands and retailers to automate essential functions like image and video resizing, format conversion, and quality optimization. Additional advanced features such as dynamic personalization, adaptive video streaming, background removal, and AI-powered image upscaling can also be implemented with minimal development overhead.
For businesses that need full control and organization of their media content, ImageKit provides a robust DAM system, enabling users to store, manage, and deliver assets through an intuitive interface and flexible APIs. Retailers can choose to integrate ImageKit with existing cloud storage solutions like Amazon S3 or adopt ImageKit’s own DAM infrastructure, depending on their operational needs.
This flexibility has made ImageKit a go-to platform for retailers looking to enhance performance and consistency across digital channels, from websites and mobile apps to social media platforms and third-party marketplaces.
Real-Time Performance, Minimal Integration Time
ImageKit’s platform is designed to offer enterprise-level capabilities while remaining developer-friendly. Retailers can implement powerful media transformation features in minutes by configuring URL parameters — no lengthy integrations, plugins, or infrastructure changes required.
“Our entire technology team is comfortable using ImageKit,” shared the Curtsy engineering team, one of ImageKit’s retail customers. “When we need a new image size or layout, we just tweak the URL parameters and ship. It saves us time, effort, and lets us stay agile.”
This simplicity not only shortens development cycles but also eliminates the need for redundant asset versions and manual edits, which are often bottlenecks in media-heavy retail environments. With ImageKit, retailers can maintain a single source of truth for each asset and dynamically adapt it for different use cases — whether it’s a mobile banner, product thumbnail, or high-resolution zoom view — all through URL configurations.
Built for Retail’s Fast-Moving Digital Demands
ImageKit’s support for high-performance, scalable, and secure image and video delivery aligns perfectly with AWS’s broader mission to support retailers through cloud-native innovation. From startups to global retail giants, AWS provides the infrastructure to build resilient, cost-effective, and scalable digital experiences. Through the AWS Competency Program, AWS helps customers identify trusted partners like ImageKit who bring deep vertical expertise and proven success in specific domains.
The AWS Retail Competency specifically recognizes partners that help retailers modernize applications, innovate faster, and operate more efficiently in an increasingly omnichannel environment. ImageKit’s real-time media processing capabilities are especially valuable to retailers facing growing consumer demand for personalized, high-quality digital experiences across all touchpoints.
“Retailers today are under immense pressure to deliver engaging, media-rich experiences without compromising performance or agility,” added Chaudhary. “With ImageKit, teams can transform their digital media delivery stack instantly and focus on what really matters—delighting customers and scaling their business.”
