Hospitality Digital Services (HDS), a leading provider of cloud-based digital solutions, has partnered with UK fintech company DNA Payments to deliver seamless unified payment solutions for the UK hospitality sector.
The collaboration enables a wide range of hospitality businesses—hotels, restaurants, bars, pubs, cafes, stadiums, and more—to access a fully integrated payment solution. Merchants now have an app-free, all-in-one system with modern mobile terminals and popular payment methods, simplifying payment processes.
By combining HDS’s Cloud Apps ePOS system with DNA Payments’ infrastructure, this solution offers reliability and flexibility. It allows merchants to manage payments at every touchpoint, from mobile point-of-sale devices at tables to fixed countertop systems for order and kitchen management, self-service kiosks, or on-the-go payments. HDS’s cloud-based ePOS runs 24/7, ensuring uninterrupted service during peak hours.
Nurlan Zhagiparov, Director and Co-Founder of DNA Payments, highlighted the innovation focus: “Point-of-Sale is where we’re seeing some of the biggest innovation in hospitality as brands look for better ways to serve their customers. At DNA Payments, we’re proud to support new products and services for the UK’s leading hospitality brands. Partnering with HDS allows us to deliver comprehensive solutions across all hospitality use cases.”
Gareth Winterton, CEO of HDS, emphasized the company’s customer-driven approach: “Five years ago, we set out to positively disrupt the market with a cloud-based, all-in-one SaaS platform. All our functionality is built on customer feedback. Working with DNA Payments, our shared focus on innovation and point-of-sale strength makes this a powerful partnership.”
Installations have already begun, with terminals now operating across various UK locations, including football training grounds, where table payments are accepted via QR codes.
About Hospitality Digital Services (HDS)
HDS is a cloud-based solutions provider for hospitality and retail, specializing in EPOS and point-of-sale services, loyalty programs, kitchen ordering, event management, digital signage, self-serve kiosks, and more. Their goal is to lead with positive disruption, providing an all-in-one platform that meets industry needs without relying on multiple integrations.
About DNA Payments
DNA Payments offers “Simple Unified Payments” with an advanced platform that includes an in-house gateway and acquiring solutions. Their interconnected portal provides businesses with full control over their payment stack, supporting ecommerce, POS, Pay by Link, and a variety of alternative payment methods.
