Harvest Group Expands Media and Shopper Marketing Capabilities with Acquisition of Bold Strategies, Inc.

Harvest Group Expands Media and Shopper Marketing with Acquisition of Bold Strategies, Inc.

Harvest Group, a national integrated commerce agency, has acquired Bold Strategies, Inc. (BOLD), a prominent eCommerce, shopper marketing, and creative services firm recognized on The Inc. 5000 list for its rapid growth. This strategic acquisition enhances Harvest Group’s digital commerce and marketing capabilities, increasing its managed media spend by 20% and solidifying its position in the expanding retail media landscape.

“Our clients consistently tell us they need a unified approach to navigate today’s complex retail landscape,” said Ross Cully, CEO of Harvest Group. “BOLD’s impressive capabilities perfectly complement our expertise. Together, we’ll provide the fully integrated media and commerce partnership our clients have been asking for.”

The acquisition also boosts Harvest Group’s headcount to 350, reflecting a commitment to scaling services to better meet client needs. The addition of BOLD Labs, an R&D unit that leverages proprietary technology to test market products and drive innovation, further enriches Harvest Group’s offerings.

“The future belongs to companies that can seamlessly merge physical and digital retail,” said Allan Peretz, Founder & Chairman of BOLD. “By joining Harvest Group, we’re creating the first true ‘total retail’ agency that can meet brands’ needs across all channels, online and offline.”

As one of the few managed service providers partnered with the top five Retail Media Networks (RMNs) through API, Harvest Group gains a unique advantage, expanding its full-service capabilities with BOLD’s integration. New services include:

  • Comprehensive shopper marketing solutions
  • Full-service creative design
  • Digital market testing for product success before launch
  • Direct-to-consumer (DTC) strategy support
  • Enhanced expertise in Retail Media & Amazon services

This merger allows Harvest Group to serve as a one-stop solution at the intersection of media and commerce, empowering brands to streamline processes and enhance sales outcomes. Enhanced closed-loop reporting enables clients to measure and optimize performance, delivering insights that drive tangible sales growth.

“This acquisition is about people,” said Darcy Ramler, CEO of BOLD. “By combining BOLD’s talented team with Harvest Group’s proven expertise, we’re creating a fully integrated team that connects commerce—whether in-store, online, through media, creative, or shopper marketing—to deliver impactful results for our clients.”

For more details on Harvest Group and its expanded services, visit www.harvestgroup.com.

About Harvest Group
Founded in 2006, Harvest Group is a leading commerce agency empowering CPG brands to grow in today’s complex retail landscape. Offering integrated solutions across in-store and digital commerce, retail media, and social platforms, Harvest Group partners with top retailers like Walmart, Target, Amazon, and Kroger to drive growth. Learn more at www.harvestgroup.com.

About Bold Strategies, Inc.
Founded in 2017, Bold Strategies, Inc., is a full-service commerce growth agency specializing in digital retail, direct-to-consumer (DTC), and shopper marketing. With a data-driven approach and expertise across Pure Play, Omni, and DTC channels, BOLD supports mid-sized and enterprise brands with strategy, creative execution, retail media management, and more. Visit www.boldstrategies.com for more information.

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