Freeosks has announced its integration with Place Exchange, a top supply platform for programmatic out-of-home (OOH) media, enabling advertisers to access in-store experiential retail media inventory for the first time. Through this partnership, marketers can now easily activate campaigns on Freeosk’s unique discovery kiosks, which offer more than just impressions by providing immersive shopper engagement. Initial in-store inventory will be available to influence shopper behavior at ShopRite, accessible via the same demand-side platforms (DSPs) that advertisers already use.
“The demand for in-store retail media activation is rapidly increasing as marketers seek new growth opportunities. Brands are looking for immersive experiences that make a lasting impact, encouraging trial and building customer lifetime value (CLV). We’re thrilled to offer access to Freeosk’s powerful in-store media,” said Ari Buchalter, CEO of Place Exchange.
This partnership allows agencies and brands to programmatically connect with Freeosk’s robust in-store inventory. Freeosk’s digital video inventory within stores is bot-free, with verified traffic sourced from real consumers actively shopping in physical retail environments, where the majority of purchases and shopping decisions occur. According to the most recent U.S. Department of Commerce report, in-store commerce accounts for over 84% of total U.S. retail sales, far surpassing e-commerce.
Freeosk’s discovery platform engages shoppers in high-traffic aisles, providing immersive experiences and opt-in trials that build brand connections and reduce barriers to purchase. Dynamic media displayed on Freeosk’s in-store kiosks inspires shopper engagement, influencing in-store decisions and buying behavior. Historically, Freeosk campaigns attract 70% new-to-brand (NTB) buyers, with over 20% of converted shoppers repeating purchases post-campaign.
“The integration will address the growing demand for highly effective in-store retail media campaigns, driving more ad dollars from national brands into retail environments. Together, we’re making product discovery easier while reducing shopper risk aversion,” said Matt Eichorn, president, co-founder, and CEO of Freeosk.
Freeosk’s customer experience enhances value, making it a popular discovery destination for shoppers. With no capital investment required for retailers, the programmatic access makes Freeosk inventory highly appealing for Retail Media Networks. Freeosk solutions are expected to scale in both the physical and programmatic realms.
For more information on brand campaigns or retail opportunities, email [email protected].
About Freeosk
Freeosk, a leader in experiential retail media, empowers brands to activate measurable shopper discovery. Freeosk’s tech-enabled endcaps combine incremental merchandising, multimedia, and opt-in automated sampling. By leveraging first-party data and consumer intent signals, Freeosk helps brands create real one-to-one connections at scale. Follow Freeosk on LinkedIn or visit www.freeoskinc.com for more information.
About Place Exchange
Place Exchange is the leading SSP for programmatic out-of-home media. Integrated with omnichannel and OOH DSPs, Place Exchange’s patented technology offers agencies and advertisers the ability to fully unify OOH media buying and measurement with other digital channels, using the same workflows, creatives, reporting, and attribution as online and mobile advertising. Place Exchange’s premium supply ecosystem adheres to its Place Exchange Clear certification program, ensuring quality, consistency, transparency, and compliance for buyers. For OOH media partners, Place Exchange provides access to untapped programmatic ad spend with full transparency and control. Place Exchange is recognized as a 2023 Deloitte Technology Fast 500™
