impact.com, a leading partnership management platform, has announced its role in powering Foot Locker Storefronts, a new initiative that allows qualified influencers and content creators to collaborate with the global footwear and apparel retailer. This platform will enable creators to connect with Foot Locker’s audience of sneaker enthusiasts by offering personalized digital storefronts tailored to U.S. consumers through their social media channels.
“Leveraging the authenticity and cultural influence of creators is vital to engaging the consumers we serve at Foot Locker,” said Holly Tedesco, VP of Marketing, NA at Foot Locker, Inc.
Foot Locker Storefronts empowers the brand to discover and engage the right creators, manage their partnerships, and reward influencers for their contributions, all under the program’s terms and conditions. Through this partnership, creators can monetize their content by earning commissions on sales made through their customized Foot Locker storefronts, providing a win-win for both the creators and the brand.
For example, middle school teacher Andrew Dutton, with a following of around 300,000, showcases his top sneaker picks for the season via his storefront. This allows his followers to purchase Foot Locker products directly through links provided in his social media posts.
“The Foot Locker Storefronts platform significantly expands our ambassador program,” Tedesco added. “It creates value for creators, brand partners, and sneaker enthusiasts, while redefining how consumers shop and discover our premium products by partnering with creators who influence sneaker culture and fashion trends.”
The platform integrates commerce into the content experience, enabling creators to link their social media profiles, tag products in their posts, and drive traffic directly to Foot Locker’s site. This seamless experience provides followers the chance to shop Foot Locker products instantly, boosting both brand revenue and creators’ earning potential through commissions.
impact.com’s CEO, David A. Yovanno, emphasized the importance of this partnership: “Creators now play a crucial role in shaping consumer trends and purchasing decisions as trust in traditional advertising declines. Foot Locker’s strategy leverages these partnerships, engaging creators in a way that deepens connections with their audience.”
impact.com’s technology powers these customized, creator-driven shopping experiences, allowing brands like Foot Locker to scale revenue through direct partnerships with creators who build shoppable storefronts and posts.
To explore Foot Locker Storefronts, visit creator.footlocker.com. For more information on impact.com’s creator technology, visit impact.com/creator.
About impact.com
impact.com is a leading platform that helps businesses manage and optimize partnerships to acquire customers more effectively. With solutions for affiliate marketing, influencer partnerships, and customer referrals, impact.com supports over 225,000 partnerships across more than 4,000 global brands including Walmart, Uber, Shopify, Lenovo, and Levi’s. Learn more at www.impact.com.
