Emplifi Shares Insights on Influencers and Sponsored Posts to Boost Brands’ Social Marketing

Emplifi Unveils Insights on Influencer Marketing Trends to Optimize Brand Strategies

Emplifi, a leading customer engagement platform, has released its “2024 State of Influencer Marketing Report,” highlighting key trends to help brands enhance their influencer partnerships. The report underscores the growing influence of content creators, with a recent EMARKETER study revealing that nearly 49.5% of social shoppers are influenced by influencer and creator content when making purchases. Emplifi’s findings further explore the relationship between influencer audience size and the frequency of sponsored content.

“Micro-influencers often post more sponsored content, making them an attractive option for marketers with limited budgets. Their close relationships with audiences result in more authentic partnerships, higher engagement, and better conversion rates,” said Susan Ganeshan, CMO of Emplifi.

Key findings from the report include:

  • Smaller Influencers Post More Sponsored Content: Micro-influencers (10,000 followers or fewer) post 67% more sponsored content than larger influencers (100,000+ followers).
  • Content Type Preferences: Influencers with under 100,000 followers share more photos, while those with larger followings lean heavily into video content, with nearly 60% of their posts being videos.
  • Engagement Levels: Emplifi’s data suggests that there is no significant difference in engagement rates between sponsored and non-sponsored posts on Instagram.
  • Influencer Selectivity: Macro-influencers (1M+ followers) are becoming more selective about their brand partnerships to maintain authenticity. While they command higher fees, they provide vast exposure when the content aligns with their audience.

The report also highlights trends by brand size. Smaller brands tend to collaborate with multiple macro-influencers for broader reach, while larger brands work with more micro-influencers to tap into niche audiences while maintaining broad visibility.

As the holiday season approaches, Emplifi advises brands to leverage a mix of influencer sizes to optimize both reach and engagement. By blending larger influencers for exposure and smaller influencers for deeper engagement, brands can maximize their influencer marketing impact.

About Emplifi
Emplifi is a leading customer experience platform, enabling brands to deliver meaningful, connected experiences across digital channels through AI-powered tools and data-driven insights.

Source link

Share your love

Newsletter Updates

Enter your email address below and subscribe to our newsletter