DCG Launches Digital Commerce Intelligence Index, Setting New Benchmark for Manufacturers
Digital Commerce Global Group (DCG), the leading standard for global digital commerce capability benchmarking, has announced the launch of the Digital Commerce Intelligence Index (DCI Index). This groundbreaking initiative ranks manufacturers based on their digital commerce effectiveness, utilizing a comprehensive set of capability data gathered from over 1.5 million data points. The DCI Index consolidates insights from esteemed sources such as Bazaarvoice, Intelligence Node, Salsify, and Shopalyst, allowing brands to benchmark their performance against peers and identify areas for excellence and investment.
“We’re thrilled to contribute to the DCI Index, providing insights into the factors that drive the digital commerce effectiveness of top brands worldwide,” said a spokesperson from Bazaarvoice.
All indexed manufacturers were recognized in DCG’s 2024 ‘Most Admired Brands’ list, as determined by the global DCG benchmarking community. While the Index highlights the perception of top brands, it also delves deeper into what constitutes true digital commerce intelligence, particularly within the US eGrocery sector.
Declan Kearney, CEO of DCG, stated, “We are excited to unify intelligence from leading data providers to create this unique industry index. There’s often a question of what true digital commerce intelligence looks like. The DCI Index answers that, offering a credible metric based on unbiased data and actionable insights.”
The Index evaluates manufacturers across an initial set of over 20 key metrics critical to digital commerce. It provides a snapshot of performance across areas such as content completeness, best-sellers, third-party presence, digital shelf metrics, social reach, share of search (both eRetail and Google), and compliance with GS1 and mobile-ready hero images.
With its unique and impartial scoring system, the DCI Index illuminates each manufacturer’s digital commerce intelligence.
DCG maintains no commercial ties with any of the participating data providers.
Key Features of the DCI Index:
- Comprehensive benchmarking of essential digital commerce capabilities
- Data-driven insights from multiple trusted industry sources
- Peer comparisons across various metrics
- Identification of critical improvement areas for competitive advantage (exclusive to measured manufacturers)
The Index employs a thorough data collection and analysis process. Initial results for the US eGrocery sector were revealed at this year’s Groceryshop conference in Las Vegas, covering 25 leading manufacturers, over 100 brands, and 45,000 products across Amazon, Walmart, and Target.
Manufacturers included in the October ranking will receive insights into their performance scores in early November, with data provider teams available to share additional insights and strategies. Upcoming webinars will showcase case studies and key learnings for the industry.
Looking ahead, the DCI Index aims to expand into additional categories and regions, incorporating more data points and metrics for a comprehensive understanding of digital commerce intelligence.
For more information about the DCI Index, visit www.dcg.ai/dci-index or contact [email protected].
About Digital Commerce Global
Digital Commerce Global Group (DCG) is the independent global standard for digital commerce capability benchmarking, launched in 2022. Its mission is to facilitate informed digital commerce decisions, bringing together leaders and practitioners from over 150 major global brand manufacturers across more than 20 markets. Through its proprietary SEEC benchmark (Strategy – Enablers – Execution – Culture), DCG’s intelligence platform comprises over 250,000 digital commerce data points, offering actionable insights for driving profitable growth. In addition to SEEC, DCG’s benchmarks include in-depth analyses of Amazon, Digital Retail Media, Data Tools and Tech Stacks, and Digital Shelf Optimization.
DCG is dedicated to supporting its community in enhancing digital commerce capabilities without commercial affiliations with data providers or consulting firms.
About Bazaarvoice
Bazaarvoice is transforming the connection between brands and consumers by prioritizing the consumer voice. Its comprehensive omni-channel content solutions and analytics platform empowers over 13,000 brands and retailers to inform consumer decisions consistently across all platforms. With 2.3 billion shoppers using the Bazaarvoice Network monthly, the company has a significant impact on the shopper journey.
Founded in 2005 and headquartered in Austin, Texas, Bazaarvoice has offices in North America, Europe, Australia, and India. For more information, visit www.bazaarvoice.com.
Bazaarvoice Quote:
“Participating in this pioneering intelligence index for the evolving digital commerce landscape is an exciting opportunity. The index’s holistic, insights-driven approach to benchmarking brand and category health provides an invaluable reference model for the industry.”
— Zarina Stanford, CMO, Bazaarvoice.
About Intelligence Node
Intelligence Node® is a real-time retail intelligence platform that helps businesses enhance product profitability through data-driven insights. Trusted by numerous retailers and brands, including Walmart and Nestlé, Intelligence Node leverages proprietary technology to analyze over 1.2 billion products from more than 190,000 brands across various retail categories.
For more information, visit www.intelligencenode.com.
Intelligence Node Quote:
“We’re excited to contribute to the DCI Index, shedding light on the factors that drive digital commerce effectiveness for leading brands worldwide.”
— Sanjeev Sularia, Co-founder & CEO, Intelligence Node.
About Salsify
Salsify assists brand manufacturers, distributors, and retailers in over 140 countries to excel in digital commerce. Its Product Experience Management (PXM) platform centralizes product content, connects to commerce ecosystems, and automates processes, ensuring optimal product experiences across selling channels.
For more information, visit www.salsify.com.
Salsify Quote:
“A reliable benchmark is crucial for brands to identify best practices, and we’re thrilled to include the Salsify Content Completeness Score in the DCI Index. It supports our goal of fostering best practices in a time when AI transforms the digital commerce landscape.”
— Rob Gonzalez, Co-founder and CMO, Salsify.
About Shopalyst
Shopalyst is a marketing technology platform that enables brands to engage shoppers across all digital media. With its ACE framework—high intent audiences, shoppable creatives, and connected commerce experiences—Shopalyst supports over 500 global advertisers in driving brand growth.
For more information, visit www.shopalyst.com.
Shopalyst Quote:
“We’re excited to be part of the DCI Index initiative, developing a unique measure of digital commerce intelligence. Our AI co-pilot Maia simplifies the organization of vital metrics for top CPG manufacturers.”
— Sajeesh P Jayachandran, Co-founder, Shopalyst.
