
Consortium Brand Partners (CBP), a premier consumer investment firm specializing in acquiring and scaling high-potential lifestyle brands, has announced its acquisition of Jonathan Adler®, a globally recognized home décor, furniture, and lifestyle company. Known for its bold, modern aesthetic and creative design sensibility, Jonathan Adler® has built a reputation as a trendsetter in the home design industry. The transaction, completed on December 23, 2024, marks a significant milestone for CBP as it continues to expand its portfolio of lifestyle-driven brands.
A Strategic Partnership for Growth
The acquisition was made possible through a strategic collaboration between CBP and American Exchange Group, a leader in fashion accessory design, manufacturing, and distribution. Together, the two entities aim to combine their strengths in investment, brand building, manufacturing, and distribution to enhance Jonathan Adler®’s global presence and product offerings.
Jonathan Greller, President and Co-Founder of CBP, expressed his excitement about the acquisition. “We are thrilled to welcome Jonathan Adler to the CBP family. Jonathan’s exceptional talent and vision have made his brand a beloved leader in home design for decades. This acquisition not only strengthens our offerings in the home décor space but also allows us to create timeless brand experiences that resonate with consumers across multiple lifestyle categories in fun and innovative ways.”
Alen Mamrout, President and CEO of American Exchange Group, added, “Partnering with CBP on this acquisition enables us to merge our manufacturing and distribution expertise with their strategic investment and brand-building capabilities. Together, we are dedicated to elevating the Jonathan Adler Partners brand to new heights, expanding its global footprint and introducing exciting new product categories.”

The Legacy of Jonathan Adler®
Founded over three decades ago by designer Jonathan Adler, the brand has become Partners synonymous with ‘modern American glamour.’ Its innovative approach to home décor spans furniture, tableware, decorative accessories, lighting, and full-scale residential and hospitality design projects. With its sophisticated yet approachable style, Jonathan Adler® has cultivated a loyal following of design enthusiasts worldwide.
Jonathan Adler will continue in his role as Founder and Chief Creative Officer, ensuring that the brand’s unique voice and vision remain at the forefront of its evolution. “I am truly excited to partner with the Consortium and American Exchange Group teams to build the brand to new heights. Their fantastic reputations and expertise will enable us to grow globally, enter exciting new categories, and broaden our distribution channels,” said Adler.
The brand currently operates retail stores across the United States and the United Kingdom and maintains a thriving e-commerce presence. Through its partnership with American Exchange Group, it plans to expand its brick-and-mortar footprint and enhance its wholesale distribution network, reaching new markets and consumers.
Expanding CBP’s Lifestyle Portfolio
The acquisition of Jonathan Adler® is the latest in a series of strategic investments by CBP. Over the past 18 months, the firm has acquired Draper James®, a fashion brand founded by actress Reese Witherspoon, and Outdoor Voices®, a premium athleisure and activewear company. These brands align with CBP’s mission to build and nurture companies that inspire and elevate everyday life through exceptional design and storytelling.
Draper James® has gained acclaim for its modern take on Southern-inspired style, focusing on inclusivity, sustainability, and community engagement. Meanwhile, Outdoor Voices® continues to redefine the activewear market with its emphasis on outdoor exploration, movement, and wellness. The addition of Jonathan Adler® further diversifies CBP’s portfolio, reinforcing its commitment to investing in brands with strong emotional connections to their audiences.
Jonathan Greller highlighted the significance of these acquisitions: “Our investments in Draper James® and Outdoor Voices® have demonstrated our ability to identify and amplify brands that resonate deeply with consumers. The addition of Jonathan Adler® solidifies our position as a leader in the lifestyle space, allowing us to leverage our expertise to drive innovation and growth across our portfolio.”
The Future of Jonathan Adler®
With the backing of CBP and American Exchange Group, Jonathan Adler® is poised for a new era of growth and innovation. The brand plans to explore new product categories, expand its international presence, and deepen its engagement with design-savvy consumers. By leveraging CBP’s strategic investments and American Exchange Group’s operational expertise, Jonathan Adler® aims to set new standards in the home décor industry.
CBP’s focus on unlocking value through consumer engagement, category expansion, and global scaling aligns perfectly with Jonathan Adler®’s vision. The partnership ensures that the brand’s legacy of bold, modern design will continue to inspire and delight customers for years to come.
About Consortium Brand Partners (CBP)
Consortium Brand Partners is a visionary growth fund manager dedicated to acquiring and amplifying high-potential brands rooted in strong values and compelling stories. Led by a team of seasoned business leaders with extensive experience in investing in and managing global brands, CBP partners with companies to unlock value and scale through consumer engagement, category growth, and global expansion. Backed by strategic and institutional investors, CBP’s portfolio reflects a commitment to building brands that inspire and elevate everyday life.
For more information, visit ConsortiumBrandPartners.com.
About American Exchange Group
American Exchange Group is a leader in the fashion accessory industry, specializing in retail and brand management. The company facilitates distribution to major international retailers for its globally recognized, custom private label, and licensed brands. Known for disrupting the status quo with trend-driven value and quality, American Exchange Group leverages expertise in brand strategy, marketing, sourcing, logistics, and digital innovation to transform brands and foster connections with strategic retail partners.
About Jonathan Adler
Jonathan Adler, a renowned potter, designer, and author, launched his namesake brand in 1993 after Barneys purchased his first collection of pottery. Over the years, Adler expanded his brand to include textiles, furniture, and tableware, opening his first store in Soho five years after its launch. Today, Jonathan Adler® operates stores worldwide, boasts a thriving e-commerce platform, and manages over 1,000 points of global distribution. From residential to commercial projects, the brand embodies a spirit of chic sophistication with a modern edge.