Celebrating Black History Month: Coke Florida’s Commitment to Education and Economic Empowerment
As one of the largest Black-owned businesses in the United States, Coca-Cola Beverages Florida, LLC (Coke Florida), takes immense pride in honoring National Black History Month. This annual celebration is not just about reflecting on the rich contributions of Black Americans throughout history but also about actively contributing to a brighter future for communities across the state. Through its unwavering focus on education and economic empowerment, Coke Florida continues to make meaningful strides toward fostering opportunities that uplift individuals and strengthen communities.
Percy L. Wells, II, Group Vice President of Government Relations, Public Affairs, and Communications at Coke Florida, emphasized the company’s mission during this pivotal month. “Our initiatives aim to help people and communities reach their full potential,” he said. Whether it’s creating new learning opportunities for elementary school students or assisting adults in their job searches, Coke Florida has consistently stepped up to foster pathways to success. By providing educational resources, technological tools, and community support, the company is making a tangible difference in the lives of Floridians.
Bridging the Digital Divide with Technology Donations
One of the cornerstones of Coke Florida’s efforts during National Black History Month is its commitment to bridging the digital divide. In today’s increasingly tech-driven world, access to technology is essential for both academic achievement and professional growth. Recognizing this need, Coke Florida has pledged to donate 300 new laptops as part of its ongoing campaign to empower underserved communities. This contribution brings the total number of laptops donated since the program’s inception in 2016 to nearly 1,800—a testament to the company’s long-term dedication to this cause.
But the impact doesn’t stop there. Since 2021, Coke Florida has been working diligently to develop and enhance community tech labs by equipping them with much-needed hardware. These labs serve as vital hubs where students can access computers, software, and other resources necessary for their education. This month alone, eight new tech labs will be dedicated, bringing the statewide total to 18 refreshed computer labs over the past three years. These facilities are more than just rooms filled with equipment—they represent opportunities for young learners to explore, innovate, and prepare for a future in an ever-evolving digital landscape.
By investing in these resources, Coke Florida is ensuring that students from all backgrounds have the tools they need to succeed academically and beyond. For many families who might otherwise struggle to afford such technology, these initiatives provide a lifeline, enabling children to complete homework assignments, conduct research, and even pursue coding or design projects that spark creativity and critical thinking.
Supporting Diversity in Golf Through the UGA Invitational
In addition to its focus on education and technology, Coke Florida is also committed to promoting diversity in sports through its sponsorship of the UGA Invitational. Now in its fourth consecutive year as the presenting sponsor, Coke Florida plays a key role in supporting the United Golfers Association’s (UGA) annual invitational—an event that champions inclusion and excellence in golf. Founded nearly a century ago, the UGA has long been a trailblazer in advocating for minority representation in the sport.
This year’s tournament holds special significance as it commemorates the UGA’s 100th anniversary. Hosted at the prestigious Innisbrook Golf Resort in Palm Harbor, the event offers elite minority golfers a platform to showcase their skills while fostering camaraderie among participants. Beyond the competition itself, the invitational provides valuable educational opportunities for aspiring junior and collegiate athletes. Through workshops, mentorship programs, and networking events, young players gain insights into the sport and learn how to navigate the challenges of pursuing a career in golf.
The partnership between Coke Florida and the UGA underscores the importance of creating spaces where underrepresented groups can thrive. By supporting events like the UGA Invitational, Coke Florida is helping to break down barriers and inspire the next generation of diverse talent in golf. Moreover, this collaboration aligns perfectly with the company’s broader mission of economic empowerment, as it highlights the value of perseverance, skill, and opportunity in achieving success.
A Legacy of Impact
Coke Florida’s initiatives during National Black History Month are emblematic of its larger vision for social responsibility. The company understands that true progress requires sustained effort and collaboration. By addressing critical needs such as access to education and technology, Coke Florida is laying the groundwork for long-term change that benefits not only individuals but entire communities.
The laptop donations and tech lab enhancements exemplify how targeted investments can yield transformative results. When students have access to modern tools and resources, they are better equipped to excel in their studies and compete in the workforce. Similarly, programs like the UGA Invitational demonstrate the power of representation and inclusivity in breaking down systemic barriers. Together, these efforts create a ripple effect, inspiring others to contribute to a more equitable society.
