Church’s Texas Chicken® Chooses PAR Punchh® to Transform Customer Engagement and Loyalty

Imagine your favorite Church’s Texas Chicken® meal doing more than just satisfying your hunger—each crispy, golden bite now brings you closer to exclusive rewards and offers. Thanks to a new partnership with ParTech, Inc. (PAR) and its leading loyalty solution, PAR Punchh®, this vision is becoming a reality. This collaboration is set to transform how Church’s Texas Chicken® connects with its customers, enhancing their dining experience and loyalty.

Enhancing the Guest Experience

Church’s Texas Chicken® has always been dedicated to quality and customer satisfaction, known for its bold Texas flavors and hand-battered fried chicken. With PAR Technology, a leader in restaurant technology innovation, Church’s is now elevating its guest engagement and loyalty program. PAR Punchh® was chosen for its ability to swiftly implement comprehensive loyalty solutions tailored to the needs of large-scale restaurant operations.

“Partnering with Punchh demonstrates Church’s Texas Chicken’s commitment to enhancing the guest experience,” said Savneet Singh, CEO of PAR Technology. “Together, we’re not just connecting with their fans; we’re setting them apart in the industry. By combining their iconic offerings with our advanced solutions, we’re crafting a winning formula for success!”

The PAR Punchh® platform will enable Church’s Texas Chicken® to streamline offer management and launch a full-fledged loyalty program designed to boost customer satisfaction and loyalty. This partnership marks a significant step forward for both Punchh and Church’s Texas Chicken®, underscoring a mutual commitment to advancing customer experience in the quick-service restaurant sector.

“PAR Punchh® has proven its ability to implement loyalty solutions effectively for large-scale operations,” said Jessica Wu-McConnell, Vice President of Digital and Loyalty at Church’s Texas Chicken®. “Their responsive support and scalability were crucial in our decision, ensuring a seamless and efficient rollout of our new loyalty initiatives.”

Exciting New Rewards

Church’s Texas Chicken® has introduced its new loyalty program, Church’s Real Rewards™, at all U.S. locations. Utilizing Punchh’s Loyalty and Campaigns solutions, this program offers a robust, points-based experience. Members receive a free 2-Piece Leg & Thigh or 3-piece Tenders upon signing up and can redeem points for various menu items, including a 16-piece chicken meal.

To celebrate the launch of the REAL REWARDS program and the upgraded mobile app, Church’s Texas Chicken® is giving away free chicken for a year to 500 lucky winners. Guests can enter the “Church’s Texas Chicken Free Chicken for a Year” sweepstakes by signing up for REAL REWARDS through the new app or online by September 4, 2024. For more details, visit the Church’s Texas Chicken® website.

For more information on PAR Punchh®’s Loyalty Offers, Engagement Platform, and Services, visit partech.com.

About Church’s Texas Chicken® / Texas Chicken™

Founded in San Antonio, TX in 1952 by George W. Church Sr., Church’s Texas Chicken®, and its international counterpart, Texas Chicken™, is one of the largest quick-service chicken restaurant chains globally. Known for its Original and Spicy Chicken, hand-battered and double-breaded tenders, sandwiches, freshly baked Honey-Butter Biscuits™, and classic sides, the brand operates over 1,500 locations in 23 countries with system-wide sales exceeding $1.4 billion. Owned by High Bluff Capital Partners and FS Investments since 2021, Church’s celebrated its 70th anniversary in 2022.

For more information, visit www.churchs.com and www.texaschicken.com. Follow Church’s Texas Chicken® on Facebook, Instagram, X (formerly Twitter), and TikTok.

About PAR Technology and Punchh

For over 40 years, PAR Technology Corporation (NYSE: PAR) has been a leader in providing innovative solutions for restaurants worldwide. PAR Punchh®, the industry’s leading loyalty and customer engagement platform, is trusted by over 30% of top restaurant brands. Punchh® leverages AI-powered tools to create personalized campaigns that enhance guest engagement and drive loyalty sales. Combining PAR’s expertise with Punchh’s cutting-edge solutions, restaurants are equipped to thrive in today’s competitive market. Learn more at partech.com or connect with us on LinkedIn, X (formerly Twitter), Facebook, and Instagram.

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