Centric Brands and Preston Lane Forge Strategic Partnership to Expand Lifestyle Offerings

Centric Brands Partners with Preston Lane to Expand Iconic Lifestyle Brand

Centric Brands LLC, a leading global lifestyle brand collective, has announced a long-term strategic partnership with lifestyle expert and entrepreneur Preston Konrad to further develop and grow the Preston Lane brand. Known for its fresh take on home-care essentials and lifestyle accessories, Preston Lane has quickly gained a loyal following for its refined yet accessible approach to everyday living.

Elevating Preston Lane with Centric Brands’ Expertise

The partnership aims to leverage Centric Brands’ extensive capabilities in brand development, design, and distribution to amplify Preston Lane’s reach. This collaboration will also introduce the brand into new lifestyle categories, while preserving its signature aesthetic and core values.

“We are thrilled to enter this partnership with Preston Konrad and Lisa Manice, whose vision for Preston Lane directly aligns with our focus on lifestyle brands that inspire and connect with consumers,” said Jason Rabin, CEO of Centric Brands. “This joint venture allows us to bring Preston Lane to a broader audience by utilizing our infrastructure, resources, digital expertise, and retail network to bring their vision to life.”

Expanding the Preston Lane Brand

Co-founded by Preston Konrad and Lisa Manice, Preston Lane has become a go-to brand for elevated homecare products, décor, and accessories. The collaboration with Centric Brands will pave the way for expanded product offerings, including home accessories, gift items, and pet products.

“Preston Lane was created with the idea that great design should be accessible to all,” said Lisa Manice. “Partnering with Centric Brands allows us to build on that mission in a big way. With their support and expertise, we’re excited to bring even more of what our customers love and to continue building a lifestyle brand that feels personal, timeless, and attainable.”

Preston Konrad echoed the sentiment, saying, “This partnership is an incredible opportunity to share our vision on a larger scale, while staying true to the brand’s core values of quality, design, and accessibility.”

Exciting New Launches

The Preston Lane collection recently debuted at select Nordstrom stores and on Nordstrom.com, marking a significant milestone in its growth trajectory. Additionally, starting this Black Friday and running through January 31, 2025, Preston Lane will host a holiday pop-up store in Hudson Yards, New York City. This special edition retail space will feature the full range of Preston Lane home products, offering customers a chance to experience the brand firsthand.

Industry Recognition

Abe Lichy, along with Skadden, Arps, Slate, Meagher & Flom LLP, served as advisors to Preston Lane for this strategic partnership, further highlighting the brand’s upward momentum in the lifestyle market.

About the Visionaries Behind Preston Lane

Preston Konrad is a renowned lifestyle expert and creative director, known for his work with iconic brands like Ralph Lauren, Belstaff, and American Eagle Outfitters. With over 900,000 online followers and regular appearances on shows like The Today Show and Good Morning America, Konrad brings his passion for accessible luxury and elegant design to Preston Lane, helping consumers elevate their everyday lives.

Lisa Manice is a seasoned business leader with deep expertise in luxury, beauty, and fashion. Her strategic vision and entrepreneurial spirit have driven growth for global brands like Belstaff and Dee Ocleppo Hilfiger. A graduate of The Wharton School, Manice has been instrumental in shaping Preston Lane’s direction and success.

About Centric Brands

Centric Brands LLC is a global leader in lifestyle brand management, offering expertise in design, sourcing, marketing, and digital commerce. Its diverse portfolio includes over 100 licensed and owned brands across categories such as kids, men’s and women’s apparel, accessories, beauty, and entertainment. With a focus on innovation and community impact, Centric Brands is dedicated to creating meaningful consumer experiences.

For more information, visit www.centricbrands.com.

A Promising Future

With this partnership, Preston Lane is poised to reach new heights, further establishing itself as a trusted name in the lifestyle market. Combining Centric Brands’ infrastructure and global reach with Preston Lane’s unique design ethos, the collaboration promises to redefine accessible luxury for a wider audience.

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