Amazon Expands Buy with Prime to SteveMadden.com, Bringing Prime Benefits to More Shoppers
Amazon (NASDAQ: AMZN) has announced the expansion of its Buy with Prime program to SteveMadden.com, giving millions of U.S.-based Prime members even more opportunities to shop using the benefits they already enjoy. With Buy with Prime, shoppers can access fast, free delivery, easy returns, 24/7 customer support, and a seamless checkout experience while shopping directly on Steve Madden’s website.
“By bringing Buy with Prime to SteveMadden.com, Prime members can now enjoy the same great shopping benefits they love while purchasing the latest Steve Madden styles,” said Steve Madden, Founder and Chief Creative Officer. “We’re excited to make this collaboration official and bring even more value to our loyal customers.”
How Buy with Prime Works on SteveMadden.com
For Prime members looking to purchase items on SteveMadden.com, simply click the “Buy with Prime” button on the product page. First-time Buy with Prime users will need to log in and verify their Amazon account information. Once verified, returning Buy with Prime customers can proceed to checkout, where their default Amazon shipping address and payment details will automatically be populated. Amazon will then handle the order fulfillment, and post-purchase, shoppers can track and manage their orders through their Amazon account.
A selection of popular Steve Madden styles are currently available through Buy with Prime, with more to be added in the coming weeks. The initial collection includes:
- Madrid Leopard Sneakers
- Madrid Silver Sneakers
- Madrid Gold Sneakers
- Maxima Black Rhinestone Sneakers
- Astor Black Leather Boots
- Astor Brown Leather Boots
- Klayton Black Boots
- Hutchh20 Black Boots
- Jones Black Leather Boots
- Boomba Black Leather Boots
Peter Larsen, Vice President of Buy with Prime at Amazon, commented, “Imagine every shoe enthusiast enjoying the convenience of Prime’s fast, free delivery while shopping for the latest Steve Madden styles. That’s exactly what we’re delivering with Buy with Prime on SteveMadden.com.”
Expanding the Buy with Prime Program
Buy with Prime first launched in 2022 with a select group of brands, aiming to help direct-to-consumer (DTC) merchants improve shopper acquisition and conversion through the power of Amazon’s fast delivery network and trusted brand. Since then, the program has expanded to include various brands across categories such as health & wellness, beauty, food & beverage, apparel, and home goods. Notable participating brands include bareMinerals, BUXOM Cosmetics, Loops Beauty, MrBeast, JLab, and HEYDUDE.
How Buy with Prime Benefits Merchants
By integrating Buy with Prime, merchants like Steve Madden can offer Prime members a streamlined shopping experience, leveraging Amazon’s fulfillment network to provide fast delivery, easy returns, and reliable customer support. The program has proven beneficial for businesses, with merchants experiencing an average 16% increase in revenue per shopper. Additionally, 50% of Prime members are more likely to buy from DTC sites offering Buy with Prime, and 95% of those who have used it say they are likely to shop again using the service.
Merchants also see operational improvements, with reduced out-of-stock rates (down 13%) and improved inventory turnover (up 24%) when using Buy with Prime alongside Amazon’s Fulfillment by Amazon (FBA) and Multi-Channel Fulfillment services.
About Amazon Prime
Amazon Prime is an all-in-one membership offering savings, convenience, and entertainment. In addition to free, fast delivery on millions of items, Prime members enjoy exclusive deals, access to Amazon’s streaming services, and a variety of other benefits. Prime membership is available for $14.99 per month or $139 annually, with discounts available for students and qualifying government assistance recipients.
For more information about Buy with Prime and to shop on SteveMadden.com, visit the website.
About Amazon
Amazon’s mission is to be Earth’s Most Customer-Centric Company. With a focus on innovation and operational excellence, Amazon offers a wide range of services and products including Prime, AWS, Kindle, Alexa, and much more. For more information, visit amazon.com/about.
