Bona Partners with World Expo 2025 as Official Sponsor of the Nordic Pavilion
Bona, a global, family-owned company renowned for its high-quality solutions in installing, renovating, maintaining, and restoring premium floors, proudly announces its role as an official sponsor of the Nordic Pavilion at the highly anticipated World Expo 2025 in Osaka, Kansai, Japan. As part of this prestigious sponsorship, Bona will provide 600 square meters of wood flooring, complete with glue-down installation and state-of-the-art maintenance products, ensuring a durable and visually stunning surface throughout the entire event.
Bona’s sponsorship is in collaboration with Okabe Co. Ltd, its exclusive distributor in Japan. This partnership underscores the long-standing relationship between Bona and Okabe, showcasing their combined expertise and commitment to delivering high-performance flooring solutions in the Japanese market.
Pontus Forssell, Managing Director of Bona Far East & Pacific, expressed his enthusiasm for this collaboration, stating, “The World Expo is the perfect opportunity for Bona and Okabe to highlight our long-standing collaboration in the Japanese marketplace. It is also a chance to showcase the strength and capability of Bona’s products and customer support, which will ensure beautiful floors throughout the entire exhibition.”
The Significance of the World Expo 2025
The World Expo is a global event that brings together countries, businesses, and organizations from around the world to share ideas, innovations, and cultural insights. The 2025 edition of the World Expo in Osaka, Kansai, Japan, is expected to attract approximately 28 million visitors between April 13 and October 13, 2025. Among these visitors, an estimated 1.7 million will explore the Nordic Pavilion, which serves as a hub for Nordic countries and companies to present their vision and contributions under the theme “Together Towards a Better Future.”
The Nordic Pavilion will showcase sustainable innovations, cultural exchange, and industry advancements from participating Nordic nations, aligning perfectly with Bona’s mission to drive sustainability in the flooring industry.
Bona’s Contribution to the Nordic Pavilion
As part of its sponsorship, Bona will supply premium oak floors that are pre-finished with Bona UV Stain and Bona UV Commercial Finish, ensuring both beauty and longevity. The installation process will be handled by Bona Certified Contractors from Okabe Co. Ltd., using Bona Quantum® T silane-based wood floor adhesive. This innovative adhesive offers superior durability, bonding strength, and environmental benefits, making it an ideal choice for an event that emphasizes sustainability and innovation.
Given the massive influx of visitors expected at the Nordic Pavilion, the flooring will be subjected to high foot traffic. To maintain its pristine condition throughout the six-month event, Bona has designed a comprehensive maintenance plan in collaboration with Okabe Co. Ltd. The maintenance team will implement a routine that includes deep cleaning with the Bona Power Scrubber and Bona Deep Clean Solution. To further protect and refresh the floors, Bona Preserver Plus will be applied, ensuring the surface remains in top condition. For daily cleaning and upkeep, Bona will supply Bona Premium Spray Mops, Bona Cleaners, and Bona Cleaning Pads, providing a simple yet effective solution for maintaining a consistently polished appearance.
Aligning with the Expo’s Theme of Innovation and Sustainability
The theme of the Nordic Pavilion, “Together Towards a Better Future,” aligns seamlessly with Bona’s core values and long-term vision of sustainability. Bona has long been a pioneer in the sustainable transformation of the flooring industry, consistently developing eco-friendly products and systems that reduce environmental impact while maintaining exceptional quality and performance.
Pontus Forssell emphasized the significance of this alignment, stating, “Given the focus on the future of innovation and sustainability at this year’s World Expo, it was a natural fit for Bona to contribute as a sponsor. The Nordic Pavilion’s theme, which emphasizes designing a better future, aligns with Bona’s core values and our vision to lead the sustainability transformation of our industry.”
Bona has been at the forefront of developing sustainable solutions, including waterborne finishes, dust-free sanding systems, and environmentally responsible adhesives. By participating in the World Expo, Bona has a unique opportunity to highlight its commitment to a greener future while demonstrating the superior quality and performance of its products.
Special Events and Engagements at the World Expo 2025
Beyond its sponsorship, Bona and Okabe Co. Ltd. have planned an exciting lineup of events throughout the six-month-long World Expo. These events will engage VIP customers, architects, designers, and industry specialists, offering a deeper insight into Bona’s innovative products and sustainability efforts.
One of the key events is the special 10-year Bona Certified Contractors celebration, which will take place on May 8, 2025, at the Nordic Pavilion. This event will bring together Japanese customers, partners, architects, and flooring specialists to highlight Bona’s latest innovations and advancements in sustainable flooring solutions.
Additionally, in September 2025, Bona will host a strategic gathering for its distributors from the APAC (Asia-Pacific) Region. This multi-day event will feature exclusive presentations, discussions on industry trends, and collaborative opportunities to strengthen Bona’s presence in the region. These engagements will provide valuable networking opportunities and a platform to showcase Bona’s cutting-edge solutions to a global audience.
Bona’s Legacy of Excellence in Flooring
With over 100 years of expertise in the flooring industry, Bona has built a legacy of innovation, quality, and sustainability. Founded in 1919 in Malmö, Sweden, the company has expanded its presence worldwide, offering comprehensive solutions for hardwood floors, resilient floors, and sport floors. Bona’s products are trusted by professionals and homeowners alike, known for their ability to enhance and preserve the beauty of floors while promoting environmentally responsible practices.
Bona’s participation in the World Expo 2025 further reinforces its position as a leader in sustainable flooring solutions. By partnering with Okabe Co. Ltd. and contributing to the Nordic Pavilion, Bona not only demonstrates its commitment to excellence but also actively supports the vision of a sustainable future.
