Blushington Launches ‘A Way with Wigs’ Wig Styling Service

Blushington, the luxury express beauty franchise known for providing A-list beauty services, has announced the launch of its new wig styling service, “A Way with Wigs.” Expanding its range of express beauty services, Blushington now offers professional wig styling, with complimentary pick-up and delivery for clients on the Upper West Side of New York City.

“Our new wig styling service, complete with pick-up and delivery, reflects Blushington’s commitment to delivering luxury beauty experiences that are personalized and inclusive,” said Natasha Cornstein, CEO of Blushington.

The “A Way with Wigs” service provides clients with the convenience of having their wigs professionally washed, styled, and customized. Clients who book by 4:00 p.m. on Mondays can have their wigs picked up on Tuesday mornings between 10:00 a.m. and 12:00 p.m., with delivery of the styled wigs by Thursday between 4:00 p.m. and 6:00 p.m.

“As the global hair wigs and extensions market, valued at USD 6.46 billion in 2022, continues to grow at an annual rate of 8.4% through 2030, wigs are becoming essential in fostering self-confidence and enhancing aesthetics,” Cornstein said. “By offering expert wig styling, we’re reaching a broader range of clients, including those who wear wigs for medical, religious, or fashion reasons. We’re excited to bring our high standards of care and quality to this diverse community.”

Clients can also drop off their wigs at Blushington’s New York City location, 315 W 57th Street, with a 48-72 hour turnaround time. To schedule a wig styling service, clients can call 646-536-4645. Whether choosing the in-lounge service or the pick-up and delivery option, Blushington is committed to achieving exceptional results.

Wig Services Offered:

  • Complimentary Courier Service: Available within the Upper West Side, covering West 57th to 96th Street and Central Park West to Riverside Drive.
  • Wash & Blowout Drop-Off | $80: Professional wash and set for straight, curly, or wavy wigs.
  • Dry Styling | $60: Pro Hair Artists style your wig to your desired look.
  • Updo | $125: Custom updos for special events or red carpet-ready occasions (wash not included).

Wig Add-On Services:

  • B Jeweled Add-On | $20: Bridal-inspired pearl pin looks.
  • Kérastase Fusio Dose Treatment Add-On | $40: Treatment to restore wig health and shine.
  • Braid Add-On | $15: Add a braid to any wig blowout.
  • Kérastase Deep Conditioning Add-On | $40: Deep conditioning for dry or damaged wigs.
  • Same Day/Express Upcharge | $30: Rush service for wig cleaning and styling, available Monday-Thursday.

About Blushington:

Founded in 2011 by sisters Stephi Cohen and Nicki Maron, Blushington has disrupted the beauty industry by making beauty services accessible to all. The brand’s franchise model offers a variety of beauty services, including blowouts, makeup, and skincare. Blushington emphasizes inclusivity, welcoming clients of all ages, backgrounds, and hair textures.

Blushington is actively seeking franchisees, targeting markets in Texas, Tennessee, Georgia, North Carolina, South Carolina, Arizona, Colorado, Nevada, and California. Discounts are available for veterans and multi-unit owners. The initial investment to open a Blushington lounge ranges from $435,500 to $630,100.

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