
Beyond, Inc. (NYSE:BYON), the owner of Bed Bath & Beyond, Overstock, Zulily, and other online retail brands, has announced the launch of a new global licensing program centered around the Bed Bath & Beyond brand. This international initiative aims to expand the brand’s reach through various channels, including:
- Licensing agreements for Bed Bath & Beyond branded textile products with other retailers, including mass market, off-price, and online marketplaces
- A licensing agreement for Bed Bath & Beyond stores in Mexico
- Ongoing negotiations for stores in additional key global markets
The new licensing program will feature a comprehensive range of products across Bed Bath & Beyond’s four core categories: bedroom, bathroom, kitchen, and patio. PEM America, a prominent home textiles manufacturer, has been granted a category license to produce and distribute fashion bedding, utility bedding, sheets, bath linens and accessories, and window and soft home décor.
Marcus Lemonis, Executive Chairman of Beyond, Inc., expressed enthusiasm about the brand’s revival, stating, “We’re thrilled to bring the beloved Bed Bath & Beyond brand back to life in this new and exciting way. Through affordable, quality goods that will soon be available in both physical and online retail spaces, we’re reinvigorating the brand and staying true to its core values. The Bed Bath & Beyond brand remains aspirational and attainable.”
Adrianne Lee, Chief Financial and Administrative Officer, highlighted the company’s recent strategic moves, noting, “In June 2023, we acquired certain intellectual property assets of Bed Bath & Beyond for $21.5 million. We also sold our rights to the Wamsutta brand for $10.25 million in April 2024. These steps mark the beginning of our efforts to monetize our intellectual property and assets.”
Alexander Thomas, SVP Finance and Corporate Development, added, “We are excited to unlock the value of the Bed Bath & Beyond brand in innovative ways. We look forward to partnering with manufacturers and retailers who share our vision and are confident that our celebrated brand will be warmly welcomed into homes worldwide.”
For more information, interested parties can contact [email protected].
About Beyond
Beyond, Inc. (NYSE:BYON), headquartered in Midvale, Utah, specializes in ecommerce, connecting consumers with products and services designed to enhance their families’ and homes’ potential. The company owns Overstock, Bed Bath & Beyond, Baby & Beyond, Zulily, and other related brands. Beyond’s online platforms offer a diverse range of products for various life stages, attracting millions of customers monthly. For updates, visit the Newsroom and Investor Relations pages on Beyond.com.
Forward-Looking Statements
This press release includes forward-looking statements as defined in Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements, which include projections regarding licensing arrangements, growth potential, and customer engagement, are subject to various risks and uncertainties. For more details, refer to the Company’s Annual Report on Form 10-K for the fiscal year ended December 31, 2023, and subsequent filings with the SEC.