Attentive, the AI-powered mobile marketing platform for leading brands, has seen a remarkable 125% growth in revenue in Australia, now supporting over 200 regional brands. This surge reflects the increasing demand for a unified SMS and email marketing solution, powered by AI and real-time data analytics that enable brands to craft personalized experiences, improve customer retention, and drive revenue.
“Australia continues to witness steady eCommerce growth, creating more opportunities for brands to deliver personalized and interactive messages, resulting in one-to-one customer experiences,” said Zach Hotchkiss, Regional VP of APAC at Attentive. “Our success in the market highlights the significant value both shoppers and brands are finding in targeted SMS marketing. As companies seek a competitive edge, we’re helping marketers rethink personalization in the AI era with tools that deliver top performance.”
Customer Success Stories
Since launching in Australia in 2023, more than 87% of local consumers have shown interest or signed up for SMS updates from brands, contributing to Attentive’s rapid growth. Hundreds of companies, including July, Ghanda, Designstuff, Hey Bud, Lounge Lovers, Kat the Label, and Ultra Football, now use the platform to engage customers through personalized, two-way communication.
Lachi Agnew, Head of Technology at July, highlighted the ease of integrating with Attentive:
“Attentive’s customer success team supported us through every step of the process, ensuring a smooth migration and helping us create a unique SMS program for each customer. One of our first projects was a 10-part EOFY campaign, which achieved a conversion rate of 8.6%, with our high-intent shopper segment reaching 16.9%.”
Ollie Watts, Co-Founder of Hey Bud, praised Attentive’s service and performance:
“The exceptional service from Attentive has significantly boosted our SMS program, driving higher revenue and improving customer loyalty. Our FOMO campaign for recent purchasers increased revenue by 36% compared to our previous SMS provider.”
Matthew Harrison, Content and Campaigns Specialist at Designstuff, emphasized the personalized approach:
“Attentive allows us to communicate with customers in a conversational way, like talking to old friends. We’re excited to use their AI-powered tools to enhance efficiency and create even more personalized experiences.”
Sven Lindell, Head of Marketing & Digital Trade at Lounge Lovers, shared impressive results:
“By using SMS to target high-potential customers during the EOFY sales, we sold over 700 sofas, achieving a 55x ROI from our Attentive subscribers.”
Multi-Product Offerings and AI Innovations
In today’s crowded market, standing out requires delivering exceptional customer experiences on preferred channels. Attentive helps brands in Australia unify SMS and email into one cross-channel platform, boosting performance on owned channels. With AI-powered tools, brands can synchronize triggered and campaign emails to create customized shopping journeys.
Attentive’s real-time data analytics and award-winning AI build a comprehensive identity graph, giving brands deep insights for timely, personalized engagement. Attentive AI automates audience targeting, content, timing, and messaging, delivering 1:1 tailored marketing at scale. This approach has helped brands achieve an average revenue increase of 124%.
About Attentive
Attentive® is an AI-powered SMS and email marketing platform that delivers unmatched messaging performance across key channels. With intelligence infused into every stage of the customer journey, Attentive enables hyper-personalized communication at scale. Trusted by over 8,000 leading brands, Attentive drives billions in online revenue by empowering businesses to create engaging commerce experiences for consumers worldwide.
