Saks Fifth Avenue and Amazon Fashion Unite to Launch ‘Saks on Amazon’ – A New Chapter in Luxury Retail
Saks Fifth Avenue and Fashion have joined forces to introduce Saks on , a dedicated luxury storefront hosted on Amazon’s platform. This innovative collaboration brings together Saks’ signature luxury expertise with Amazon’s unmatched convenience, delivery speed, and scale, aiming to redefine the way customers shop for high-end fashion and beauty products.
Officially launched in Luxury Stores, Saks on features a carefully curated selection of merchandise from Saks Fifth Avenue, providing customers with direct access to sought-after brands once exclusive to luxury department stores. Shoppers can now explore apparel, accessories, and beauty products from labels such as Dolce & Gabbana, Balmain, Stella McCartney, Etro, Giambattista Valli, and La Prairie—all within the Amazon ecosystem.
A Seamless Shopping Experience
Emily Essner, President & Chief Commercial Officer of Saks Global, emphasized the significance of this partnership:
“We’re excited to introduce a new shopping experience that gives Amazon customers the opportunity to discover a distinctive luxury assortment selected by the experts at Saks Fifth Avenue. This collaboration reinforces Saks Fifth Avenue’s position as a leader in luxury curation and our commitment to modernizing the luxury experience.”
This initiative combines the best of both brands. Saks delivers decades of high-end fashion know-how, while Amazon offers the ease of online shopping with features like fast, free shipping, mobile browsing, and a personalized user experience.
Customers can discover women’s and men’s ready-to-wear fashion, handbags, shoes, beauty, and accessories, all arranged in thoughtfully themed collections such as “Women’s Weekend Uniform” or “Men’s Elevated Essentials.” These collections are regularly updated, allowing shoppers to stay ahead of the fashion curve with trending styles.
Immersive Digital Displays
To enrich the luxury shopping experience, Saks on Amazon features digital window displays inspired by the legendary windows at Saks Fifth Avenue’s New York flagship store. These virtual displays allow customers to “window shop” online, previewing collections and instantly adding items to their carts with a single click. It’s a nod to traditional retail aesthetics delivered in a modern, digital format.
Jenny Freshwater, Vice President of Amazon Fashion, Fitness, and Creators, highlighted the opportunity:
“This collaboration with Saks furthers Amazon’s commitment to supporting the luxury industry and expanding our offerings while maintaining an elevated experience that resonates with our diverse customer base.”
A Playful Campaign Launch
To promote the launch, the brands rolled out the editorial campaign “Saks Arrives on Amazon,” directed by Emmy Award-winner Max Siedentopf. The campaign brings Saks’ flair for storytelling to life through six whimsical vignettes. Each features luxury items arriving at customers’ homes in fantastical ways—such as a Balmain handbag delivered atop a toy car or Stella McCartney bags descending from the sky with umbrellas.
Elements of the campaign are also on display in a special window installation at Saks Fifth Avenue’s New York flagship, inviting both online and in-store customers to engage with the new Amazon offering.
Access and Availability
Saks on Amazon is available to U.S. customers through the Amazon Shopping app, as well as desktop and mobile browsers. Shoppers can browse the curated selection at amazon.com/saks or by searching “Saks on Amazon.”
This partnership represents a pivotal shift in luxury retail, one that expands access, simplifies discovery, and blends heritage luxury with modern convenience. As the collaboration matures, both Saks and Amazon plan to expand the assortment, bringing more world-class brands and products into the fold.
A New Era of Luxury Retail
The launch of Saks on Amazon marks a significant milestone in luxury retail, providing Amazon customers access to a selection of high-end fashion and beauty brands traditionally available at Saks Fifth Avenue. Brands featured include Dolce&Gabbana, Balmain, Stella McCartney, Etro, and Chantecaille, among others . (Amazon Dropped Luxury Fashion From Saks’ Hottest Brands, Including Ganni and Balmain)
Emily Essner, President & Chief Commercial Officer at Saks Global, stated, “This collaboration underscores Saks Fifth Avenue’s reputation as a leader in luxury curation, as well as our commitment to reinventing luxury shopping so that each customer’s experience is unmistakably their own.”
Enhancing the Customer Experience
The Saks on Amazon storefront offers a seamless shopping experience, integrating features such as:
- Curated Collections: Regularly updated selections like “New Arrivals” and “Men’s Elevated Essentials” to keep customers engaged with the latest trends.
- Digital Window Displays: Inspired by the iconic windows at Saks Fifth Avenue’s New York flagship, these virtual displays allow customers to “window shop” and add items directly to their cart.
- Fast and Free Shipping: Leveraging logistics network, customers can enjoy prompt delivery services.
Jenny Freshwater, Vice President of Fashion, Fitness, and Creators, emphasized, “This collaboration with Saks furthers commitment to supporting the luxury industry and increasing our assortment for customers, while maintaining an elevated shopping experience.”
Strategic Implications and Industry Impact
The partnership between Saks and is more than a retail collaboration; it’s a strategic move in the evolving landscape of luxury commerce. By merging Saks’ luxury expertise with technological capabilities, the alliance aims to:
- Expand Customer Reach: Tap into extensive customer base to introduce luxury brands to a broader audience.
- Enhance Personalization: Utilize data analytics to offer tailored shopping experiences, aligning with individual customer preferences.
- Streamline Operations: Optimize supply chain and inventory management through advanced logistics infrastructure.
This collaboration also reflects a broader trend of traditional luxury retailers embracing digital platforms to meet changing consumer behaviors and expectations
Looking Ahead
As Saks on Amazon continues to evolve, customers can anticipate an expanding array of luxury offerings and innovative shopping features. This partnership signifies a transformative step in luxury retail, blending tradition with innovation to redefine the shopping experience.
For more information and to explore the collection, visit amazon.com/saks.
