
Amazon (NASDAQ:AMZN) has unveiled new exclusive discounts for Prime members at Amazon Fresh, along with the launch of a new private-label brand and enhancements to the online shopping experience.
Claire Peters, worldwide vice president of Amazon Fresh, stated, “We’re thrilled to offer expanded Prime member savings, introduce our new Amazon Saver brand, and enhance our online shopping experience. Whether you’re shopping in-store or online, it’s now easier than ever to manage your grocery budget with Amazon Fresh.”
Enhanced Prime Savings
Amazon Fresh is expanding its Prime savings program significantly, offering Prime members greater discounts on over 3,000 grocery items both in-store and online. This is a major increase from the previous offer of hundreds of items at 10% off.
The new exclusive Prime savings include:
- Up to 50% off on eight to 15 rotating grocery favorites each week, including fresh produce, proteins, and pantry staples.
- 25% off on more than 1,200 rotating Prime-exclusive grocery items and household favorites from top brands.
- A consistent 10% off on over 1,700 products from Amazon’s private-label brands, including Aplenty, Amazon Fresh, Amazon Kitchen, 365 by Whole Foods Market, Happy Belly, and the new Amazon Saver.
Introducing Amazon Saver
Amazon is also launching Amazon Saver, a new private-label brand aimed at providing affordable grocery essentials. From crackers and cookies to canned fruit and condiments, Amazon Saver offers great value with most items priced under $5. Prime members receive an additional 10% off Amazon Saver products.
Improved Online Shopping Experience
Amazon Fresh is enhancing its online shopping platform to offer a more intuitive and user-friendly experience. The updated storefront features:
- Simplified navigation with easy access to shopping tools like repeat items and recurring reservations.
- Thematic shopping zones that group products by category and offer exclusive Prime member deals.
- Features that mimic the in-store shopping experience, including quick access to frequently purchased items and streamlined category browsing.
Convenient Grocery Options
Amazon Fresh continues to offer free grocery pickup at Amazon Fresh locations and delivery options to customers’ doorsteps. Prime members in over 3,500 U.S. cities also benefit from unlimited grocery delivery on orders over $35 from Whole Foods Market, Amazon Fresh, and other local retailers. Additional benefits include earning 5% back on purchases with a Prime Visa and access to discounted Prime memberships.
For more information or to start a free 30-day trial of Prime, visit amazon.com/prime.
About Prime
Prime offers a comprehensive membership that includes savings, convenience, and entertainment. With over 200 million paid members globally, Prime provides access to Amazon’s vast selection, exceptional value, and fast delivery. Membership options include monthly, annual, and discounted plans for young adults and government assistance recipients.
About Amazon
Amazon is dedicated to customer obsession, innovation, operational excellence, and long-term thinking. The company aims to be Earth’s most customer-centric company, best employer, and safest place to work. Amazon has pioneered numerous services and products, including Prime, Fulfillment by Amazon, AWS, Kindle, Alexa, and more. For additional information, visit aboutamazon.com.