Thanx, a leading platform for guest engagement and retention in the restaurant industry, has announced a strategic partnership with Bite, a prominent provider of intelligent kiosk solutions tailored for fast-casual and quick-service restaurants. This collaboration aims to optimize the ordering process and enhance the overall guest experience by seamlessly integrating loyalty programs into the kiosk ordering flow. As labor costs rise, many restaurants are turning to self-service kiosks to boost operational efficiency, meet changing consumer preferences, and elevate guest satisfaction.
Today’s diners expect personalized interactions at every touchpoint. The partnership between Thanx and Bite empowers restaurants to deliver a seamless, personalized experience to loyalty members directly at the kiosk, mirroring the customization seen in mobile apps and online ordering platforms. This integration ensures that customer preferences and previous interactions are recognized, enabling relevant recommendations, promotions, and rewards that enhance satisfaction and build brand loyalty.
Zach Goldstein, CEO of Thanx, emphasizes, “We understand the increasing significance of self-service kiosks in the quick service and fast casual dining sectors. Our collaboration with Bite enables us to offer merchants a solution that not only enhances operational efficiency but also keeps loyalty programs central to the customer experience at every guest interaction.”
Using Thanx’s robust partner APIs and technical support, Bite efficiently integrated with Thanx’s loyalty platform, enabling customers to seamlessly access rewards and benefits directly through the kiosk ordering interface. This integration provides a smooth customer journey: guests approach the kiosk, create their order, input their loyalty details, and instantly view applicable rewards. Purchases are automatically linked to their account, earning points via Thanx’s card-linked loyalty technology. This streamlined process simplifies ordering while ensuring customers easily access and benefit from their loyalty rewards.
Brandon Barton, CEO of Bite, highlights, “As more brands adopt omnichannel strategies, having a cohesive loyalty program across all channels is crucial to staying competitive and meeting customer expectations. By seamlessly integrating Thanx’s advanced loyalty capabilities into our leading kiosk solution, we equip merchants with a powerful tool to boost customer engagement, drive repeat business, and foster lasting brand loyalty, ultimately increasing average check sizes.”
With Thanx’s loyalty platform integrated into Bite’s self-service kiosks, customers can conveniently access their loyalty benefits, ensuring a frictionless experience that encourages return visits and strengthens brand loyalty.
Caprice Kindgren, Director of Marketing at Urbane Cafe, remarks, “Through seamless integration with Thanx and Bite, we’ve transformed the guest experience. Addressing their top request to redeem rewards via kiosks, this integration has made it effortless for our guests. With all rewards displayed on the screen, it’s not just a win-win, it’s a significant win for us.”
For more details on Thanx and Bite’s collaborative solutions, please visit their respective websites.
