Bloomreach, renowned for its cutting-edge ecommerce personalization capabilities, has unveiled Loomi Search+, a groundbreaking AI-driven ecommerce search solution designed to amplify revenue generation from elaborate search queries. By leveraging Bloomreach’s semantic technology and exclusive data alongside Google Cloud’s model intelligence, Loomi Search+ emerges as a hybrid search engine. This innovative platform ensures pinpoint accuracy and expansive recall capabilities, catering to intricate searches and empowering businesses to optimize revenue streams.
Loomi Search+ stands out with its ability to deliver precise results and comprehensive recall sets for complex queries, enabling businesses to capitalize on customers’ detailed search inquiries. With adjustable controls further enhancing its performance, Loomi Search+ promises an unparalleled search experience for ecommerce enterprises worldwide.
Anirban Bardalaye, Chief Product Officer at Bloomreach, asserts, “Loomi Search+ heralds a new era in ecommerce search. It addresses the challenge of maintaining precision and recall as customers increasingly adopt conversational search patterns, ensuring businesses stay ahead of evolving customer expectations.”
The Challenge: Current ecommerce search methods primarily rely on vector or keyword-based approaches. While vector search captures the broader context of a search term, it may yield irrelevant suggestions. Conversely, keyword search offers precise results but may overlook relevant items due to discrepancies between search terms and product descriptions. Combining both methods proves crucial for delivering optimal results, especially for longer, nuanced searches, which contribute significantly to Bloomreach customers’ search revenue.
The Solution: Loomi Search+ integrates two robust search technologies into a unified engine, providing businesses with superior AI capabilities for both short and long queries. An extension of Bloomreach’s existing Loomi Search technology, Loomi Search+ merges precise results from semantic keyword analysis with a broader recall set driven by Google Cloud Vertex AI’s LLM-powered vectors. This synergy enables the search engine to comprehend complex queries and deliver precise results alongside a comprehensive array of similar products, ensuring customers find what they seek, regardless of their search approach.
Loomi Search+ and other premium Loomi AI features will be showcased during Bloomreach’s upcoming Innovation Fest, scheduled for June 26 at 11:00 AM ET. Register for Innovation Fest: Summer of AI to explore these groundbreaking advancements firsthand.
