AMTD Group Launches World’s First L’OFFICIEL COFFEE Experience
iturn0image0turn0image2turn0image3turn0image6On April 15, 2025, AMTD Group, in collaboration with The Generation Essentials Group (TGE), a division of AMTD Digital, unveiled the world’s first L’OFFICIEL COFFEE in Omotesando, Tokyo. This innovative venture marks a significant milestone in blending fashion, art, and coffee culture, offering patrons a unique and immersive experience.
A Fusion of Fashion and Coffee Culture
L’OFFICIEL, a global fashion media brand with over a century-long legacy, brings its sophisticated aesthetic to the café scene through L’OFFICIEL COFFEE. The establishment aims to create a space where fashion enthusiasts and coffee aficionados can converge, reflecting the brand’s commitment to lifestyle and cultural integration.
Architectural Elegance by Keiji Ashizawa
The three-story café, designed by renowned architect Keiji Ashizawa, embodies minimalist sophistication. Ashizawa’s design seamlessly integrates L’OFFICIEL’s brand identity with the serene ambiance of Omotesando, utilizing natural materials and open spaces to create a welcoming environment.
Culinary Delights with a Fashionable Twist
L’OFFICIEL COFFEE offers a curated menu featuring specialty coffees sourced globally, complemented by an array of visually appealing and delectable sweets. High-end offerings, including dishes infused with truffles and caviar, provide a casual yet luxurious dining experience, aligning with the brand’s fashion-forward ethos.
Grand Opening Celebrated by Jackson Wang
The grand opening of L’OFFICIEL COFFEE in Omotesando, Tokyo, was a star-studded affair, with the spotlight shining on global icon Jackson Wang. Known for his multifaceted talent as a singer, dancer, fashion entrepreneur, and creative visionary, Wang brought an undeniable energy to the event that elevated the launch to a cultural moment.
His presence not only generated widespread excitement but also highlighted the café’s alignment with contemporary global culture, where the boundaries between fashion, music, and lifestyle are increasingly blurred. As a trendsetter with a massive following—boasting over 30 million fans across social platforms like Instagram and Weibo—Wang represents the convergence of creative industries, making him an ideal ambassador for this new venture by AMTD Group and The Generation Essentials Group (TGE), a division of AMTD Digital.
At the launch, Jackson Wang didn’t merely attend as a guest of honor—he immersed himself in the experience. With charm and charisma, he greeted fans who had lined the streets outside the café, creating a buzz that reverberated throughout Omotesando. He also surprised attendees by stepping behind the counter to serve drinks and exclusive menu items, offering patrons a one-of-a-kind encounter that was both intimate and unforgettable.
This personal engagement not only delighted fans but also reinforced the café’s mission to provide more than just high-end coffee and luxury bites—it aims to create cultural moments. By interacting directly with guests, Wang helped transform the opening into a shared experience of connection and joy, drawing attention to the café’s experiential value.
Wang’s involvement with L’OFFICIEL COFFEE also exemplified how celebrity partnerships are evolving. Instead of traditional endorsements, modern collaborations are more immersive and authentic, inviting stars like Wang to become part of the story. His role at the launch event symbolized a larger narrative about inclusivity, creativity, and cross-cultural exchange—a fitting theme for a brand like L’OFFICIEL that has spent over a century at the forefront of global fashion and culture.
Moreover, Wang’s participation served as a magnet for media coverage, drawing attention from fashion publications, lifestyle influencers, and digital content creators from across the globe. This not only amplified the launch’s visibility but also helped establish L’OFFICIEL COFFEE as a cultural destination in Tokyo.
In essence, Jackson Wang didn’t just attend the opening—he became a catalyst for its success. His dynamic presence, global influence, and authentic interaction with fans captured the spirit of the brand’s new café concept: stylish, inclusive, and deeply connected to modern culture. The event set a high benchmark for future openings as AMTD Group and L’OFFICIEL plan to expand this unique lifestyle experience to other major cities worldwide.
Strategic Expansion Plans
Following the successful launch in Tokyo, AMTD Group plans to expand L’OFFICIEL COFFEE globally, aiming to establish similar lifestyle venues in major fashion capitals. This strategic move reflects the company’s vision to integrate fashion media with experiential retail, catering to a global audience seeking unique cultural experiences.
Visit L’OFFICIEL COFFEE
- Address: 3-8-5 Kita-Aoyama, Minato-ku, Tokyo
- Hours: 9:00 AM – 8:00 PM (subject to change)
- Seating: 43 seats
- Website: lofficielcoffee.com
- Instagram: @lofficielcoffee
L’OFFICIEL COFFEE stands as a testament to the seamless integration of fashion and lifestyle, offering patrons an opportunity to indulge in a sensory experience that transcends traditional café culture.
