Kroger Makes Daylight Saving Easier with Free Breakfast and Exclusive Hour Back Box
Every year, the transition into daylight saving time presents a familiar challenge: losing an hour of sleep. The Co. is stepping up to make this adjustment smoother for its customers with an exciting initiative—introducing the Hour Back Box and offering 39,000 free breakfast items to help people ease into the time change.
Introducing the Kroger Hour Back Box
For the first time ever is launching a limited-edition Kroger Hour Back Box, designed to help customers reclaim that lost hour and start their mornings refreshed. Each exclusive box is filled with handpicked breakfast essentials from private-label brands, ensuring a seamless morning experience after the clocks spring forward.
Inside the box, recipients will find a curated selection of Our Brands breakfast must-haves, including:
- Private Selection™ Cold Brew Coffee Concentrate – A rich, smooth coffee to wake up the senses and kickstart the day.
- Simple Truth™ Oatmilk Creamer – A creamy and delicious dairy-free addition to any morning coffee.
- Kroger Frozen Breakfast Sandwiches – A quick and satisfying breakfast option, perfect for busy mornings.
Beyond breakfast essentials, the Hour Back Box also includes a special bonus: a gift card redeemable for a one-year Boost membership. This membership unlocks free grocery delivery, 2X fuel points, and exclusive discounts, providing additional savings and convenience beyond daylight saving time.
How to Claim a Free Kroger Hour Back Box
Kroger is offering these limited-edition Hour Back Boxes completely free of charge, but they are available on a first-come, first-served basis. Starting March 4 at 12 p.m. EST, customers can visit Kroger.com/HourBack to claim their exclusive box while supplies last.
Since these boxes are expected to go quickly, customers are encouraged to set a reminder and act fast to secure their daylight-saving survival kit before the clocks move forward.
Missed Out? Get a Free Breakfast Item Instead!
For those who aren’t able to grab a Kroger Hour Back Box, there’s still another exciting offer! Beginning March 7 at 12 p.m. EST, customers can to select one of 39,000 free Our Brands breakfast items.
By downloading a limited-time, single-use digital coupon, customers can choose from the following breakfast favorites:
- Private Selection™ Cold Brew Coffee Concentrate
- Simple Truth™ Oatmilk Creamer
- Kroger Frozen Breakfast Sandwiches
These free breakfast items can be redeemed at any Family of Stores. ensuring that everyone has the opportunity to start their mornings right during the daylight-saving transition.
A Thoughtful Initiative from Kroger
According to Tom Duncan, Vice President, Head of Marketing at Kroger, the motivation behind this initiative is to support customers—particularly busy parents—who often struggle with adjusting to the lost hour.
“Losing an hour of sleep during daylight saving can challenge parents and their family’s schedule. We created the Kroger Hour Back boxes to make daylight saving a little easier, helping parents and their families jump-start the day with customer-favorite morning time foods—from a much-needed cup of coffee to a filling breakfast sandwich.”
By offering a thoughtful, free solution, aims to alleviate some of the stress that comes with the time change, making mornings more manageable and enjoyable for families nationwide.
More Ways to Save and Enjoy Breakfast with Kroger
Beyond the Hour Back Box and free breakfast giveaway, Kroger continues to offer a wide range of breakfast options in stores and online. Customers can shop their favorite morning essentials in three convenient ways:
- In-Store Shopping – Browse a variety of breakfast products, fresh produce, and groceries at your nearest Kroger store.
- Kroger Pickup – Order online and enjoy the convenience of curbside pickup.
- Kroger Delivery – Have groceries and breakfast items delivered straight to your door.
Additionally, customers can save even more with Boost by Kroger Plus, a premium membership program that offers benefits such as:
- Free grocery delivery on qualifying orders.
- Double fuel points to maximize savings at the pump.
- Exclusive member discounts on a variety of grocery and household items.
- Streaming options for entertainment perks.
According to Kroger, Boost members can save up to $1,100 per year, making it a valuable option for those looking to enhance their grocery shopping experience while keeping costs down.
Why Daylight Saving Time Can Be Tough—and How Kroger is Helping
The shift to daylight saving time is notorious for disrupting sleep schedules and morning routines, often leading to groggy mornings and a slower start to the day. Studies have shown that losing just one hour of sleep can negatively impact:
- Cognitive function – Reduced alertness and slower reaction times.
- Mood and energy levels – Increased fatigue and irritability.
- Productivity – Difficulty focusing at work or school.
- Appetite and metabolism – Changes in eating habits due to disrupted sleep.
Recognizing these challenges, Hour Back Box and free breakfast giveaway are designed to provide extra support and convenience to customers as they adjust to the time change. With energizing coffee, nourishing breakfast options, and money-saving perks, is ensuring that mornings are a little brighter and smoother.
Mark Your Calendars for These Key Dates!
To take full advantage of Kroger’s daylight-saving offers, here are the important dates to remember:
📅 March 4, 12 p.m. EST – Hour Back Box Giveaway Begins
- Visit Kroger.com/HourBack to claim your free box (while supplies last).
📅 March 7, 12 p.m. EST – Free Breakfast Item Giveaway Begins
- Visit Kroger.com/HourBack to claim a free coffee, creamer, or breakfast sandwich (while supplies last).
📅 Ongoing – Shop Breakfast Essentials at Kroger
- Visit in-store, online, or via Pickup & Delivery to stock up on morning favorites.
Final Thoughts
Daylight saving time can be a hassle, but with thoughtful initiative, customers can wake up refreshed and ready to take on the day. Whether securing an exclusive Hour Back Box or claiming a free breakfast item, is proving once again that it values its customers and is committed to making everyday moments—even the tricky ones like daylight saving time—easier and more enjoyable.
