On June 18, JD.com announced the launch of JD.Vision, a native app for Apple Vision Pro that offers an immersive shopping experience using spatial computing. Released on the final day of JD’s 618 Grand Promotion—China’s largest mid-year shopping festival—JD.Vision highlights JD.com’s commitment to revolutionizing retail through advanced technology.
Ahead of the Apple Vision Pro’s official release in China on June 28, JD.Vision aims to transform home shopping. The app features a variety of appliances, electronics, and furniture from top brands like Samsung, Casarte, Harman Kardon, MORROR ART, and Honeywell. Users can now access JD.Vision by searching for “京东.Vision” in the App Store on their Apple Vision Pro devices. Vision Pro’s infinite canvas allows apps to scale beyond traditional display boundaries and introduces an intuitive three-dimensional user interface navigable by eyes, hands, and voice. Using visionOS, the world’s first spatial operating system, Vision Pro lets users interact with digital content as if it were physically present in their space. JD.Vision leverages spatial computing technology to offer an experience that mirrors in-store visits, overcoming the limitations of traditional online shopping. Consumers can virtually “place” products in their homes, visualizing dimensions, textures, and design compatibility accurately and easily. This immersive approach eliminates the need for frequent trips to brick-and-mortar stores and reliance on 2D images and text descriptions, providing a reliable and realistic “what you see is what you get” shopping experience.
With JD.Vision, users can interact with a virtual refrigerator to check space for groceries, test a robot vacuum under furniture, or visualize a coffee machine in their kitchen. The app enhances the shopping experience with realistic visual feedback, such as lighting effects on virtual objects, allowing for more informed purchasing decisions.
JD.com has integrated its ChatRhino large language model into JD.Vision, introducing an AI-powered shopping assistant. This feature enables interactive communication with JD’s mascot “Joy,” who provides tailored product recommendations, enhancing customer engagement and personalization. Future enhancements for JD.Vision include virtual interior decoration, iris recognition payments, virtual car driving, logistics tracking, and remote collaborative shopping. Through these innovations, JD.com is not only leading next-generation retail but also shaping a dynamic and personalized shopping future, ensuring consumers’ diverse needs are met with cutting-edge solutions.
