A new report from nShift highlights the critical role of mastering the omnichannel experience in achieving retail success. The report suggests that the challenges faced during the summer sales season, particularly related to delivery and experience management, could impact Black Friday and Christmas performance. To address this, retailers need to rethink their delivery strategies and integrate lessons learned from summer into their peak-season planning.
“Learning from Summer Sales: How Delivery & Experience Management (DMXM) Can Perfect Your Peak-Season Strategy by Applying Insights from June Discounts”
nShift, a leader in delivery and experience management (DMXM), explores how retailers can improve their operations in several key areas:
- Mastering Omnichannel Integration: Enhancing the synergy between online and in-store channels can help retailers capture a larger share of sales during major events.
- Focusing on Customer Loyalty: Many retailers missed opportunities to build lasting relationships with customers. Creating a positive first-time experience can lead to long-term loyalty.
- Leveraging Data Effectively: Valuable data often resides in disparate systems, making it challenging to gain comprehensive insights. Consolidating this information is crucial.
- Scaling Delivery Capabilities: With 85% of online shoppers saying poor delivery experiences would deter them from future purchases, managing delivery efficiency during high-demand periods is essential.
- Optimizing International Shipping: As consumers increasingly expect to shop globally, efficient cross-border shipping and real-time delivery updates are critical.
Sean Sherwin-Smith, post-purchase product director at nShift, emphasized the importance of learning from summer sales to enhance peak-season performance. “Retailers often overlook how delivery can impact their overall performance. By viewing deliveries as more than just logistics—recognizing their role in customer loyalty and revenue growth—retailers can significantly improve their operations.”
The report underscores how integrating delivery & experience management (DMXM) with nShift’s solutions can transform retail operations. With features like over 1000 carrier connections and customer-facing tools for checkout, returns, and communication, retailers can deliver a seamless experience from purchase to delivery.
For further insights, read the full report, “Learning from Summer Sales: How Delivery & Experience Management (DMXM) Can Perfect Your Peak-Season Strategy by Applying Insights from June Discounts.”
