Sensormatic Solutions, the global leader in retail solutions and part of Johnson Controls (NYSE: JCI), has teamed up with HappyOrNot®, a top provider of customer and employee experience management solutions, to launch a new offering designed to enhance the customer experience.
The Brand Vitality Meter is a cutting-edge tool that combines shopper feedback from HappyOrNot’s Smiley Touch™, Smiley Terminal™, and Smiley Digital™ devices with Sensormatic Solutions’ traffic insights. This integration allows retailers to gain a comprehensive view of store performance and customer satisfaction, enabling them to make data-driven decisions that improve their retail operations. The Brand Vitality Meter, along with HappyOrNot’s suite of devices, is now available to retailers worldwide through Sensormatic Solutions.
“Our partnership with HappyOrNot reflects our shared dedication to improving retail experiences through actionable insights,” said Nick Pompa, Traffic Leader at Sensormatic Solutions. “The Brand Vitality Meter merges our ShopperTrak Analytics solution’s traffic data with HappyOrNot’s customer feedback system, providing retailers with a holistic view of their operations. This tool simplifies the complex task of correlating store performance with customer satisfaction, helping retailers optimize their in-store experience.”
The Brand Vitality Meter focuses on three key areas:
- Customer Experience: Provides insights into customer satisfaction, helping retailers identify problem areas and align labor with traffic flow.
- Shopper Sentiments: Measures how customers perceive their brand and shopping experiences, including services like “buy online, pick up in-store” (BOPIS).
- Store Performance: Analyzes consumer reactions to various store locations and touchpoints, revealing how satisfaction impacts overall store performance.
Scott Erickson, Vice President of Global Partnerships and Alliances at HappyOrNot, commented, “Our goal is to demystify customer satisfaction, and our partnership with Sensormatic Solutions is a step towards that objective. The Brand Vitality Meter combines our expertise to deliver real-time, actionable insights that cater to the evolving needs of today’s retail environment.”
For more information about the Brand Vitality Meter, visit Brand Vitality Meter – Sensormatic. To explore Sensormatic Solutions’ full range of shopper insight solutions, visit Sensormatic Solutions.
About Johnson Controls
Johnson Controls (NYSE: JCI) is a global leader in smart, sustainable building solutions, transforming environments where people live, work, learn, and play. With nearly 140 years of innovation, Johnson Controls delivers cutting-edge solutions for industries including healthcare, education, and manufacturing through its comprehensive digital offering, OpenBlue. With a team of 100,000 experts in over 150 countries, Johnson Controls offers the world’s largest portfolio of building technology and software. For more information, visit Johnson Controls and follow @JohnsonControls on social media.
About Sensormatic Solutions
Sensormatic Solutions, part of Johnson Controls, is a leading global retail solutions provider that empowers retailers with intelligent digital platforms to enhance shopper engagement, inventory intelligence, and operational effectiveness. With advanced technologies like AI and Machine Learning, Sensormatic IQ delivers actionable insights to drive operational excellence and future-proof retail operations. Learn more at Sensormatic Solutions and follow us on LinkedIn, X, and YouTube.
About HappyOrNot®
HappyOrNot®, known for its four Smiley faces, provides real-time feedback solutions that help companies optimize experiences across all touchpoints. Since its founding in 2009, HappyOrNot has served over 4,000 brands in 135 countries, collecting over 1.5 billion feedback responses. Headquartered in Finland with offices globally, HappyOrNot empowers organizations to continually improve customer experiences and drive success. Visit HappyOrNot to learn more.
