Omni Retail Enterprises, a leading operator of lifestyle digital storefronts and communities covering home decor, apparel, health & wellness products, and fitness & educational programs, has announced the appointment of Steve Marada as Head of Product Development and Merchandising Strategy for Bodybuilding.com. In this role, Marada will oversee the revitalization of Bodybuilding.com, a global community dedicated to promoting healthier living.
“Steve has a proven track record of developing and executing strategic business plans that rejuvenate health & wellness brands. His extensive experience in this sector makes him the ideal leader to restore Bodybuilding.com to its full potential,” said Sharon Leite, CEO of Omni Retail Enterprises. “Having worked closely with him at The Vitamin Shoppe, I have witnessed his expertise in creating innovative, high-quality products. His deep knowledge of manufacturing and commercialization will be invaluable, and I am thrilled to have Steve lead Bodybuilding.com during this pivotal time.”
Previously, Marada served as Divisional Vice President – Private Brands at The Vitamin Shoppe and held a similar role at Nature’s Answer. His experience spans brand building, innovation, marketing, sales, commercialization, and manufacturing. Marada also held executive positions at Insight Nutrition, MHP – Maximum Human Performance, and Genceutic Naturals. He holds a BS in Dietetics Food & Nutrition from Montclair State University.
“Omni Retail Enterprises is poised to establish a strong reputation within the industry, and I am honored to contribute to the legacy of Bodybuilding.com. Being part of such an iconic brand, revered by a dedicated fitness community, is incredibly inspiring. I look forward to reigniting the passion and commitment that will make Bodybuilding.com a leader in the fitness world,” said Marada.
About Omni Retail Enterprises
Omni Retail Enterprises is a global e-commerce company encompassing lifestyle brands that elevate the shopping experience. Omni is the parent company of Bodybuilding.com, Pier 1.com, DressBarn.com, Mentorbox.com, and owns the intellectual property of Modell’s Sporting Goods, Franklin Mint, SteinMart, Linens-N-Things, and Ralph & Russo. For more information, visit https://omniretailenterprises.com/.
