Starco Brands (OTCQB: STCB) is excited to announce the appointment of Alex Alston as Vice President of Skylar Clean Beauty, the innovative fragrance brand renowned for its clean, hypoallergenic, and sensitive-skin-friendly scents. Alston, a seasoned leader with extensive experience in the beauty and luxury e-commerce sectors, joins Skylar at a pivotal time in its growth journey, marking a significant milestone for Starco Brands’ ongoing innovation and market leadership.
“Alex’s rich background with leading brands and his knack for blending creativity with strategic business outcomes make him the perfect fit for Skylar,” said David Dreyer, Chief Marketing Officer of Starco Brands. “His expertise and forward-thinking approach will be instrumental as we continue to develop the Skylar brand and explore new opportunities.”
Expressing his enthusiasm for the role, Alston commented, “I am thrilled to join Starco Brands, a company with a remarkable culture and a mission to ignite excitement in everyday life. The prospect of bringing behavior-changing products to market was incredibly inspiring from our first conversation. Leading Skylar, with its strong brand foundation and esteemed partners like Sephora, is an exciting opportunity, and I am committed to helping this brand stand out in the beauty industry.”
Alston joins Skylar from Rose Inc., where he served as Vice President of Global Marketing and Creative. There, he played a key role in refining the brand’s strategic and creative direction, working closely with the founder to enhance product and content strategies.
Before his tenure at Rose Inc., Alston was the launch partner and Vice President of Global Brand at r.e.m. beauty, collaborating with Ariana Grande from 2020 to 2023. Under his leadership, r.e.m. beauty achieved notable success, including winning the Allure Readers’ Choice New Brand of the Year award and developing several award-winning products.
Alston’s prior experience includes serving as Head of Global Brand Campaigns and earlier as Head of Marketing for EMEA at NET-A-PORTER, where he significantly drove growth and led key initiatives like the Net-Sustain platform. He also played a crucial role in launching the Fine Jewelry & Watch Suite and collaborated with major luxury brands such as Saint Laurent, Balenciaga, Hermes, and Fendi.
Additionally, Alston has held leadership roles at Charlotte Tilbury, where he spearheaded the U.S. launch, and at L’Oréal USA and LVMH.
A Nottingham Trent University graduate with a first-class BA (Hons) in Fashion, Marketing, and Communication, Alston is known for his visionary leadership and creative expertise. He is set to bring a fresh and dynamic perspective to Skylar’s marketing strategies and customer engagement.
About Skylar
Skylar Clean Beauty is a pioneering fragrance brand dedicated to creating clean, hypoallergenic, and eco-friendly scents for a modern and conscientious audience. Founded in 2017, Skylar offers a diverse range of fragrances designed to inspire and uplift, using the finest ingredients and prioritizing sustainability. The brand’s products are gentle on sensitive skin, free of harmful chemicals, vegan, and cruelty-free, with packaging made from 100% recyclable materials. Skylar is committed to giving back, supporting non-profit organizations focused on women’s empowerment and environmental conservation. To learn more, visit skylar.com.
About Starco Brands
Starco Brands (OTCQB: STCB) creates consumer products with behavior-changing technologies designed to excite everyday life. Its portfolio includes Whipshots®, the world’s only vodka-infused whipped cream; Art of Sport, a body care brand co-founded by Kobe Bryant; Winona®, a unique theater-popcorn spray; Skylar, a hypoallergenic fragrance brand; and Soylent, a complete non-dairy nutrition brand. Starco Brands operates as a modern-day invention factory, identifying opportunities across consumer product categories and trading on the OTCQB stock exchange, offering retail investors the chance to invest alongside accredited individuals and institutions.
