Journeys announced today that Stacy Doren has been appointed Executive Vice President and Chief Marketing Officer of the Journeys Group, effective August 1, 2024.
A distinguished global brand executive, Doren will oversee all marketing functions, furthering Journeys’ leadership in teen fashion footwear retail.
“Stacy is an outstanding marketing leader with a strong focus on consumer-centric strategies. Her expertise in brand-building and strategic vision make her the perfect fit to guide Journeys into its next phase,” said Journeys Group President Andy Gray.
Doren joins Journeys after a notable 24-year career at Levi’s, where she held various leadership positions, including a decade as Vice President of Levi’s Americas Marketing. Most recently, she led a 50-person marketing team responsible for creative development, media, partnerships, public relations, channel marketing, and brand environment for Levi’s largest business segment.
Her tenure at Levi’s was marked by innovative marketing strategies that enhanced consumer loyalty and drove commercial success. Notable achievements include spearheading Levi’s full-funnel marketing approach, revitalizing the brand’s appeal to youth, boosting the women’s business, and managing the high-profile launch of Levi’s stadium. At Journeys, Doren will report directly to Gray.
“I am excited to work with Stacy to shape the future of Journeys. Her proven ability to lead integrated marketing initiatives and her role in revitalizing global brands make her uniquely suited to drive Journeys’ growth and innovation. Stacy’s appointment reflects our commitment to brand excellence and strengthening our connection with consumers, ensuring Journeys remains at the forefront of youth culture,” said Gray.
About Genesco Inc.
Genesco Inc. (NYSE: GCO) is a footwear-focused company with distinct retail and lifestyle brands and robust omnichannel capabilities. With approximately 1,320 retail stores and branded e-commerce sites, Genesco offers on-trend fashion footwear through brands like Journeys, Little Burgundy, and Schuh, serving teens, kids, and young adults in the U.S., Canada, and the U.K. Johnston & Murphy provides premium footwear, apparel, and accessories for the affluent man and woman in the U.S. and Canada. Genesco Brands Group markets branded lifestyle footwear under licensed brands including Levi’s, Dockers, and G.H. Bass. Founded in 1924, Genesco is headquartered in Nashville, Tennessee. For more information about Genesco and its divisions.
