NBA Star Damian Lillard’s Move Insoles Partners with the NBATA
Move Insoles, a performance-focused insole brand dedicated to enhancing athletic performance and keeping athletes active, has announced a new partnership with the National Basketball Athletic Trainers Association (NBATA). The collaboration combines Move’s innovative arch support technology with the expertise of leading NBA athletic trainers to promote greater awareness and education about foot health, stability, and overall athletic performance.
The partnership brings together Move Insoles’ specialized arch support technology and the professional expertise of leading NBA athletic trainers. Through this collaboration, both organizations intend to educate athletes about the role that proper foot support plays in maintaining stability, supporting physical performance, and managing the demands of intensive training and competitive sports.
Damian Lillard’s Move Insoles Expands Its Presence in the Basketball Community
Co-founded by Portland Trail Blazers star Damian Lillard, Move Insoles was established to address the growing need for better-designed performance insoles that meet the physical demands of athletes. The company focuses on developing products that provide superior comfort, support, and stability, helping athletes perform confidently on the court while supporting their demanding training routines.
Move is backed by several prominent investors and sports industry figures, including NBA legend Chris Paul and professional basketball player Jamal Crawford. These investors share the company’s commitment to creating high-quality performance products designed to meet the evolving needs of professional athletes and active individuals.
The brand’s approach centers on the belief that effective foot support can make a meaningful difference in athletic performance. By developing specialized insoles that combine comfort and functional support, Move aims to help athletes manage the physical challenges associated with frequent training sessions, intense competition, and everyday movement.
Partnership Highlights the Importance of Foot Health and Stability
The collaboration with the NBATA reflects the increasing popularity of Move Insoles within the basketball community. Athletes across professional, collegiate, and high school levels, including NBA and WNBA players, are among those already using the company’s products.
By working together, Move and the NBATA aim to expand conversations around foot health and its connection to athletic performance. The partnership will emphasize how proper arch support, foot stability, and comfortable footwear can contribute to an athlete’s overall physical well-being.
Foot health is an important consideration for athletes who regularly participate in high-intensity sports. Basketball players, in particular, place significant physical demands on their feet through running, jumping, quick directional changes, and repeated movements during games and practice sessions.
Through greater education and awareness, the partnership seeks to help athletes better understand their foot support needs and make informed decisions about the products they use during training and competition.
Move Insoles Emphasizes Athlete Performance and Long-Term Wellness
Commenting on the partnership, Move Co-CEO Nate Jones highlighted the importance of providing athletes with the right foundation for success.
“At Move, we believe every athlete’s success starts from the ground up. The right support system can help athletes perform at their very best, remain healthy and compete longer,” said Jones. “We are proud to partner with the NBATA to bring greater awareness to the role of foot health and how proper support is a factor in athletic performance.”
The statement reinforces Move’s commitment to developing performance-driven products that address the needs of athletes at different levels. By combining its product development experience with the knowledge of NBA athletic trainers, the company hopes to encourage a stronger understanding of foot support as part of an athlete’s overall performance strategy.
The partnership also reflects a broader focus on athlete-centered wellness, where comfort, stability, and proper equipment are considered important elements of maintaining an active lifestyle.
Advanced Arch Support Technology and Proven Comfort
Move Insoles are designed for professional athletes, recreational sports participants, and individuals who lead active lifestyles. The company’s products feature specialized arch support developed in collaboration with leading sports podiatry provider Foot Care Xpress.
In addition to its arch support technology, Move incorporates its “Proven Comfort” foam materials, developed in collaboration with footwear materials laboratory Insite. These design elements are intended to provide athletes with a combination of comfort and support suited to the physical demands of different sports and activities.
Move offers performance insoles designed for a variety of athletic and everyday applications, including:
- Basketball and volleyball
- Tennis and golf
- Running and walking
- Gym workouts and fitness training
- Other active and performance-focused activities
By catering to multiple sports and movement requirements, Move aims to make specialized foot support accessible to a broader audience beyond professional basketball players.
The company’s product development strategy focuses on understanding how athletes move and identifying ways to improve their experience through footwear support solutions. The partnership with the NBATA provides an opportunity to bring these conversations to a wider athletic community.
NBATA Supports Athlete-Centered Education and Wellness
The National Basketball Athletic Trainers Association plays an important role in supporting the health, performance, and well-being of basketball players. Its athletic trainers work closely with athletes and sports organizations to provide professional care and support throughout demanding competitive seasons.
Stephen Spiro, Chairperson of the NBATA and Senior Director of Player Health and Head Athletic Trainer for the Cleveland Cavaliers, emphasized the importance of footwear and movement in maintaining athlete wellness.
“The athletic trainers at the NBATA are committed to providing exceptional, athlete-centered care that supports the health, performance and well-being of the players we serve. The relationship between footwear and movement are important considerations in an athlete’s overall wellness,” said Spiro.
He also highlighted how the partnership creates an opportunity to strengthen education and awareness about proper foot support.
“Our partnership with Move creates an opportunity to expand awareness and education around the role that proper foot support can play in helping athletes train and perform at their best,” Spiro added.
His comments underscore the importance of considering foot support as part of a broader approach to athlete care and performance. With the knowledge and experience of NBA athletic trainers, the collaboration aims to encourage athletes to pay closer attention to footwear choices and foot stability.
Strengthening the Future of Athletic Footwear Support
The partnership between Move Insoles and the NBATA represents a shared commitment to improving awareness of foot health and its relationship with athletic performance. By combining specialized insole technology with professional athletic training expertise, both organizations aim to help athletes understand the value of proper support during training, competition, and everyday activities.
As Move continues to build its presence across the basketball and wider sports communities, the collaboration provides another opportunity to highlight the importance of performance-focused footwear solutions.
Through product innovation, education, and collaboration with sports professionals, Move Insoles is working to reinforce its position in the athletic performance market while encouraging athletes to recognize the importance of starting from the ground up.
About Move Insoles
Move Insoles is a performance insole company dedicated to helping athletes move better, play their best while staying active. Built on more than a decade of research spanning podiatry, medical science and footwear technology, Move develops products designed to deliver comfort, stability and support. Move Insoles are designed for basketball, volleyball, tennis, golf, running, walking and training.
About the National Basketball Athletic Trainers Association
The National Basketball Athletic Trainers Association (NBATA) is a professional organization of highly skilled certified athletic trainers who provide specialized health care and critical support services to athletes and organizations across the National Basketball Association. Its members are committed to advancing exceptional health care, athletic training practices and basketball related sports medicine research to benefit NBA athletes and communities worldwide.
