Peter Rauch prend la tête de Mountain Hardwear pour accompagner la marque dans sa prochaine phase de croissance et renforcer son positionnement sur le marché de l’outdoor
Columbia Sportswear Company, an innovative leader in outdoor apparel, footwear, accessories, and equipment, today announced the appointment of Peter Rauch as President of the Mountain Hardwear brand. Mountain Hardwear’s mission is to inspire and equip those who want to venture onto the wild. With more than 30 years of experience in the great outdoors, Mountain Hardwear continues to offer premium technical apparel, accessories, and equipment for climbers, mountaineers, skiers, snowboarders, and trail runners. Troy Sicotte will now serve as Vice President of Global Sales for Mountain Hardwear.
Mr. Rauch is leaving his current position as General Manager of the Columbia brand for North America and brings nearly 20 years of leadership experience within the Columbia family of brands, extensive industry knowledge and a genuine passion for outdoor activities.
Throughout his career, Peter has consistently forged strong cross-functional partnerships, built high-performing teams, and delivered significant business results,” said Peter Bragdon, President of Columbia Sportswear Company. “His deep understanding of our business, coupled with his commitment to the outdoor industry and the consumers we serve, positions him ideally to lead Mountain Hardwear into the next chapter.”
Since joining Mountain Hardwear nearly eight years ago and serving as its president for almost five years, Mr. Sicotte has played a pivotal role in strengthening the brand and laying a solid foundation for its future success. In his new role, Mr. Sicotte will focus on building stronger relationships with key market players.
We are grateful to Troy for his contributions and look forward to the leadership he will continue to bring to the brand,” said Craig Zanon, Executive Vice President of Europe Direct, Asia Direct and Emerging Brands. “His deep industry expertise, strong retail partnerships and global vision position him ideally to contribute to the next phase of growth and success for the Mountain Hardwear brand.”
As I prepare to take on this new role, I am excited about the future of Mountain Hardwear and the opportunities ahead. I look forward to strengthening relationships with our business partners and contributing to the continued growth of the brand,” says Troy Sicotte.
Mr. Rauch and Mr. Sicotte will take up their new positions on September 28th.
About Columbia Sportswear Company
Columbia Sportswear Company empowers active people to pursue their passions and is a leading global multi-brand innovator in outdoor, athletic, and lifestyle products, offering apparel, footwear, accessories, and equipment. Founded in 1938 in Portland, Oregon, the company markets its brands in 122 countries. In addition to the Columbia® brand, Columbia Sportswear Company also owns the Mountain Hard Wear®, SOREL®, and prAna® brands. To learn more, visit the company’s websites at www.columbia.com , www.mountainhardwear.com , www.sorel.com , and www.prana.com .
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