Hellmann’s Canada Launches New Pickle Mayo in Partnership With Logan Moffitt
Pickle lovers across Canada have a new reason to celebrate. Hellmann’s Canada has introduced NEW Hellmann’s Pickle Mayo, bringing together the familiar creamy taste of Hellmann’s mayonnaise with the bold, tangy flavour of real dill pickles. The new condiment is designed to give Canadians an easy way to add an extra layer of pickle-inspired flavour to everyday meals, from burgers and sandwiches to fries, hot dogs, wraps and dips.
The launch taps into the growing enthusiasm for pickle-flavoured foods and the popularity of creative pickle recipes across social media. To mark the arrival of its newest flavoured mayo, Hellmann’s Canada is also partnering with Canadian food creator Logan Moffitt, whose cucumber-focused recipes have made him a recognizable figure among food lovers online.
Known for transforming the humble cucumber into creative recipes that have attracted millions of views, Moffitt has built a strong following around his enthusiasm for fresh, crunchy and pickle-inspired flavours. His collaboration with Hellmann’s brings that passion directly into the brand’s latest product launch, creating a natural connection between social food culture and a new product designed for everyday use.
A New Take on a Familiar Favourite
Hellmann’s Pickle Mayo combines the creamy character associated with the brand’s mayonnaise with the distinctive taste of real dill pickles. Made in Canada with real dill pickles, the new condiment is positioned as a versatile addition to meals and snacks rather than a product limited to one particular type of dish.
The flavour profile is intended to bring a bold, tangy element to foods that might otherwise rely on traditional mayonnaise, ketchup or other condiments. Consumers can use it as a spread, topping, dip or ingredient, giving them multiple ways to experiment in the kitchen.
For burgers and sandwiches, Pickle Mayo can provide both creaminess and a noticeable pickle flavour without requiring a separate layer of sliced pickles. It can also be used with wraps and hot dogs, added to fries as a dipping sauce or served alongside vegetables as a dip.
That versatility is an important part of the product’s appeal. As consumers increasingly look for convenient ways to personalize familiar foods, flavoured condiments can provide a simple way to change the character of a meal without requiring a completely new recipe.
Hellmann’s Pickle Mayo joins the brand’s expanding selection of flavoured mayonnaise products, giving Canadian consumers another option for adding distinctive flavours to everyday meals.
Partnering With the Pickle Guy
To help introduce the product to Canadians, Hellmann’s Canada has teamed up with Logan Moffitt, a Canadian food creator who has become widely known for his cucumber recipes.
Moffitt’s online content has centered heavily on the versatility of cucumbers, demonstrating how the ingredient can be transformed into a wide range of creative dishes. His popularity has also helped fuel his playful association with pickle culture, making the partnership particularly relevant for the launch of a pickle-flavoured condiment.
The collaboration builds on Moffitt’s reputation for taking a familiar ingredient and presenting it in unexpected ways. With Hellmann’s Pickle Mayo, he now has another ingredient to incorporate into his food creations.
Pickles have this way of making almost anything better, and that’s exactly what we wanted to capture with Hellmann’s Pickle Mayo,” said Harsh Pant, Senior Brand Manager, Unilever Canada. “It takes the creamy taste people know and love from Hellmann’s and gives it a bold, tangy pickle twist. Partnering with Logan felt like a natural fit, if anyone knows how to take a familiar ingredient and turn it into something people can’t stop talking about, it’s him.”
The partnership illustrates how food brands are increasingly working with creators who have established communities around specific ingredients, recipes and food trends. Rather than simply introducing a product through traditional advertising, Hellmann’s is using Moffitt’s culinary identity to demonstrate how the new condiment can be used in an actual recipe.
Introducing The Big Dill Cucumber Salad
As part of the collaboration, Moffitt will showcase Hellmann’s Pickle Mayo in a new recipe called The Big Dill Cucumber Salad.
The recipe is designed to highlight another way Canadians can incorporate the new condiment into their meals. Cucumbers already occupy an important place in Moffitt’s culinary content, and pairing them with a pickle-inspired mayonnaise creates a natural extension of his signature food style.
The Big Dill Cucumber Salad is expected to be available on Hellmanns.ca in September, giving consumers an opportunity to recreate the recipe at home and experiment with the new product themselves.
The collaboration also reinforces the idea behind Hellmann’s Pickle Mayo: a familiar ingredient can become something more interesting with a simple flavour twist. Rather than positioning the product solely as a traditional sandwich spread, Hellmann’s is encouraging consumers to explore different uses and discover their own favourite combinations.
For consumers who enjoy pickle-forward flavours, the new product can serve as an easy starting point for experimenting with salads, sandwiches, snacks, burgers and other dishes.
Celebrating Canada’s Pickle Culture
The launch of Hellmann’s Pickle Mayo is part of a broader celebration of pickle culture by Hellmann’s Canada.
The brand previously partnered with Toronto-based Lambo’s Deli for a limited-time food collaboration on August 22 and 23. The partnership featured a Chicken Pickle Crunch Sandwich made with the new Hellmann’s Pickle Mayo.
The limited-time offering provided consumers with a real-world example of how the new condiment could be incorporated into a restaurant-style creation. Combining chicken, crunch and pickle-inspired flavour, the sandwich helped bring the product concept beyond the grocery aisle and into a food-service setting.
The collaboration with Lambo’s Deli and the partnership with Moffitt both demonstrate Hellmann’s approach to the launch: put the pickle flavour at the center of the conversation while showing consumers different ways to enjoy it.
This approach also reflects the increasingly creative role condiments play in contemporary food culture. Mayonnaise is no longer limited to being a supporting ingredient. Flavoured versions can become an important part of a dish’s overall identity, offering consumers an easy way to experiment with different flavour combinations.
From Internet Trend to Kitchen Staple
Pickles have become a prominent part of food culture, with pickle-flavoured snacks, sauces and recipes appearing across restaurants, grocery shelves and social media platforms.
The appeal is partly driven by the distinctive combination of sour, salty, tangy and herbaceous flavours associated with dill pickles. Those characteristics can add contrast to richer foods, making pickle flavours particularly compatible with creamy sauces and mayonnaise.
For Hellmann’s, that makes pickle flavour a natural extension of its core product. The familiar richness of mayonnaise can be paired with the sharper characteristics of dill pickle flavour, creating a condiment that can work across a broad range of foods.
Moffitt’s involvement gives the launch an additional connection to the online food community. His cucumber recipes have demonstrated how a simple ingredient can become the centerpiece of highly engaging food content. His collaboration with Hellmann’s takes that philosophy into the condiment category.
“I’ve spent a lot of time proving there’s more than one way to eat a cucumber, so becoming ‘The Pickle Guy’ felt like the right step,” said Logan Moffitt. “Hellmann’s Pickle Mayo gives me a whole new ingredient to experiment with, and I’m excited for everyone to try the recipe themselves.”
Versatility for Everyday Meals
One of the key features of Hellmann’s Pickle Mayo is its versatility.
The product can be used in familiar meals that consumers already prepare at home, allowing them to introduce a new flavour without significantly changing their cooking routine.
For burgers, the mayo can provide a creamy pickle-flavoured layer that complements meat, cheese and vegetables. On sandwiches and wraps, it can function as a spread that brings additional flavour to chicken, turkey, vegetables or other fillings.
It can also be paired with hot dogs, where pickle flavours naturally complement the savoury profile of the dish. For snack occasions, the product can be served with fries or used as a dipping sauce.
Vegetable platters provide another opportunity, with Pickle Mayo offering a creamy dip with a distinctive dill pickle character. Consumers can also incorporate it into homemade recipes, salads and other dishes where mayonnaise would traditionally be used.
This flexibility allows the product to move between meal occasions rather than being associated with just one category of food.
Expanding the Hellmann’s Flavoured Mayo Lineup
The launch further expands Hellmann’s lineup of flavoured mayonnaise products in Canada.
Flavoured mayos have become an increasingly accessible way for consumers to experiment with food. Instead of purchasing several ingredients to create a sauce from scratch, consumers can use a ready-made condiment to add a specific flavour profile to a dish.
Hellmann’s Pickle Mayo builds on that convenience while giving consumers a flavour that has strong recognition and broad culinary applications.
The product’s launch also reflects Hellmann’s effort to respond to evolving consumer tastes and food trends. By combining a familiar product format with a popular flavour, the brand is creating an option that can appeal to both existing mayonnaise users and consumers looking for new ways to customize everyday food.
Available Across Canada
Hellmann’s Pickle Mayo is now available at major retailers across Canada, giving consumers an opportunity to try the new condiment at home.
The product is positioned as an accessible addition to everyday meals, whether consumers want to use it as a sandwich spread, burger topping, dipping sauce or recipe ingredient.
Hellmann’s is also encouraging consumers to discover new ways to use the product through its digital channels and upcoming collaboration with Moffitt. The Big Dill Cucumber Salad will provide another example of how Pickle Mayo can be incorporated into a recipe.
Consumers interested in the new product and additional recipe inspiration can visit Hellmanns.ca and follow Hellmann’s Canada on Instagram and TikTok.
A Pickle-Inspired Addition to the Condiment Aisle
With the introduction of Hellmann’s Pickle Mayo, the brand is bringing one of the most recognizable flavour combinations in contemporary food culture into a familiar condiment format.
The product combines the creamy taste associated with Hellmann’s mayonnaise with the bold flavour of real dill pickles, creating an option that can be used across a wide variety of dishes. Its launch is supported by collaborations with both food-service and social-media partners, including Toronto’s Lambo’s Deli and Canadian food creator Logan Moffitt.
Moffitt’s involvement is particularly fitting given his history of turning cucumbers and pickle-inspired recipes into highly engaging online food content. His upcoming Big Dill Cucumber Salad provides consumers with a creative demonstration of how the new condiment can be used beyond traditional sandwiches and burgers.
Ultimately, Hellmann’s Pickle Mayo is designed around a simple proposition: take a familiar everyday condiment and give it a bold pickle twist. For Canadians who already enjoy dill pickles—or those looking for a new way to add tangy flavour to their favourite foods—the new product offers another convenient option for getting creative in the kitchen.
As Hellmann’s continues to expand its flavoured mayo lineup, Pickle Mayo gives the brand another way to connect traditional condiment use with emerging food trends and creator-led culinary culture. With its Canadian launch now underway, pickle enthusiasts can find the new product at major retailers and begin exploring their own “big dill” combinations at home.
About Hellmann’s:
Hellmann’s is committed to helping people bring the best out of every meal. For over a century, the brand has helped people turn even the simplest ingredients into delicious meals. The secret to the creamy taste you love? Simple, high-quality ingredients crafted to perfection, yielding the excellent blue-ribbon quality we love. Today, as Canada’s favourite mayo, we’re still here to help you create delicious meals every day. From simple sandwiches to special celebrations, we believe in making every mealtime wonderful – because every day deserves deliciousness
