Jack in the Box Partners with The Hundreds on Vintage Soccer-Inspired Streetwear Drop
Jack in the Box and Los Angeles streetwear label The Hundreds have reunited for the second release in their 75th anniversary collaboration series, unveiling a vintage soccer-inspired apparel collection that blends fast-food culture with West Coast streetwear energy. The new drop, launching June 16, builds on the success of the first sold-out release and continues the partnership’s goal of connecting brand heritage with modern fan-driven style.
This latest collection channels the aesthetic and spirit of classic soccer kits, reimagined through the playful and irreverent lens of Jack in the Box and the design-forward identity of The Hundreds. Featuring retro-inspired jerseys, structured caps, and collectible streetwear pieces, the line is designed for fans who move fluidly between game-day excitement, street culture, and everyday lifestyle expression.
“For 75 years, Jack in the Box has always found ways to show up in culture beyond the drive-thru,” said Sheena Dougher, Vice President of Brand Marketing at Jack in the Box. “The response to our first collaboration with The Hundreds made it clear that fans are hungry for new ways to connect with us. This next drop lets us tap into a community rooted in passion, identity and self-expression. Soccer culture has always had this incredible connection to style and fandom, and we loved bringing that together with Jack’s signature irreverence and The Hundreds’ point of view.”
The collaboration reflects a broader trend in which food and beverage brands are increasingly engaging with fashion and lifestyle communities to stay relevant with younger audiences. Rather than traditional merchandise, the Jack in the Box x The Hundreds series leans into limited-edition streetwear that feels more like a cultural statement than promotional apparel.
Timed to coincide with one of the summer’s biggest global soccer moments, the collection centers around a hero piece known as the Jack Jersey. Designed in a bold purple-and-white color palette, the jersey draws inspiration from vintage home and away kits commonly seen in international football culture. Its design merges nostalgic sports aesthetics with contemporary streetwear silhouettes, making it suitable for both casual wear and fan-focused events.
Complementing the jersey is the Jack Team SnapBack, a five-panel cap in matching purple and white tones. The hat continues the retro sports theme while maintaining a clean, wearable design that fits into everyday streetwear styling. Both pieces are intended to function as collectible items for fans of either brand, as well as for fashion enthusiasts drawn to limited-run collaborations.
The Hundreds, known for its deep roots in Los Angeles street culture, played a central role in shaping the creative direction of the collection. The brand has long been recognized for merging storytelling, community identity, and graphic-driven design, all of which are evident in this collaboration.
“Growing up in California, soccer culture was always bigger than the game itself: it was style, attitude, community and belonging,” said Ben Hundreds, Co-Founder of The Hundreds. “This collection takes that feeling and filters it through the worlds of Jack and The Hundreds. We wanted these pieces to feel like something you’d wear to a match, a watch party or a late-night food run and still feel like part of the same club.”
The partnership reflects how modern brand collaborations increasingly extend beyond product design into shared cultural storytelling. By drawing on soccer’s global influence and blending it with the identity of a fast-food chain and a streetwear label, the collection aims to create a unique intersection of lifestyle and fandom.
The first drop in the 75th anniversary series saw strong demand, with items selling out quickly and generating significant engagement across social platforms. The second release aims to build on that momentum by expanding availability and continuing the narrative of sport-inspired street fashion.
The Jack in the Box x The Hundreds collection will officially launch on June 16 at 12 PM PST. Fans can purchase the limited-edition pieces exclusively through The Hundreds’ official website at https://thehundreds.com/ while supplies last. Given the response to the previous release, demand is expected to be high, with collectors and fans encouraged to act quickly to secure items from the drop.
As brand collaborations continue to blur the lines between fashion, food, and entertainment, this partnership stands as another example of how legacy companies are reinventing themselves through cultural storytelling and limited-edition design.
Source Link:https://www.businesswire.com/
