Premium Gold, in collaboration with Terra Ingredients, has announced the launch of its first fonio products for the U.S. market, marking a significant step toward bringing one of the world’s oldest cultivated grains to American consumers. The new product lineup includes Natural White Whole Grain Fonio packaged in convenient 10-ounce and 2.2-pound stand-up pouches, providing shoppers with a nutritious, quick-cooking grain option that blends ancient food traditions with modern dietary preferences.
The launch represents an important milestone for both companies as they work together to expand awareness of fonio, a highly valued grain that has been cultivated in West Africa for thousands of years. Long recognized for its exceptional nutritional benefits, resilience, and versatility in the kitchen, fonio has remained a staple food across many African communities. With growing consumer interest in wholesome, minimally processed foods and ancient grains, Premium Gold believes the time is right to introduce this nutrient-rich cereal to a wider audience in the United States.
Naturally gluten free and remarkably easy to prepare, fonio cooks in just a few minutes, making it an attractive choice for busy households seeking healthy meal solutions. In addition to its convenience, the grain offers an impressive nutritional profile. It is a good source of dietary fiber, contains iron, and provides essential amino acids that contribute to a balanced diet. These qualities position fonio as a valuable alternative to more common grains such as rice, quinoa, or couscous, while also introducing consumers to a food deeply rooted in African culinary heritage.
Premium Gold’s latest product launch reflects the company’s broader mission of expanding access to distinctive, responsibly sourced grains and pantry staples. Through its partnership with Terra Ingredients, the company has developed a supply chain focused on ethical sourcing, transparency, and long-term sustainability. The collaboration also emphasizes regenerative farming practices and direct relationships with farming communities, ensuring that the growth of fonio in international markets supports the people who have cultivated the grain for generations.
“Fonio is an extraordinary grain with tremendous potential in the U.S. market,” said Mike Marshall, Chief Executive Officer of Premium Gold. “Its outstanding nutritional profile, culinary versatility, and rich cultural heritage make it a natural addition to our growing portfolio of premium grains. We are excited to introduce consumers to a product that combines convenience, health benefits, and responsible sourcing while celebrating one of the world’s oldest cultivated cereals.”
As consumer demand continues to rise for functional foods and globally inspired ingredients, Premium Gold sees fonio as a natural fit for evolving eating habits. The grain can be incorporated into a wide variety of recipes, including breakfast bowls, salads, grain bowls, side dishes, soups, baked goods, and desserts. Its mild, nutty flavor and light texture make it adaptable to both traditional and contemporary cooking styles, offering home cooks and food enthusiasts an easy way to diversify their meals.
The introduction of fonio also highlights Terra Ingredients’ ongoing commitment to building sustainable agricultural supply chains that benefit both farmers and consumers. By partnering with Premium Gold, the company aims to increase awareness of the grain while supporting responsible sourcing initiatives that create long-term economic opportunities for agricultural communities in West Africa.
“We are proud to deepen our partnership with Premium Gold through this exciting launch,” said Peter Carlson, Director at Terra Ingredients. “Together, we are helping more consumers discover the benefits of fonio while supporting a supply chain built on trusted farmer partnerships, transparency, and sustainable agricultural practices. This collaboration reflects our shared commitment to creating positive impacts from farm to table.”
Initially, the new Premium Gold Natural White Whole Grain Fonio products will be available for purchase through the company’s official website and Amazon, allowing consumers nationwide to experience the grain firsthand. Premium Gold also plans to expand distribution into grocery retailers and additional online marketplaces in the coming months, making the product more accessible across the United States.
The addition of fonio further strengthens Premium Gold’s expanding portfolio of ancient grains and functional food products designed to meet the needs of today’s health-conscious consumers. By combining nutritional value, convenience, and authentic global food traditions, the company continues to introduce innovative pantry staples that align with modern lifestyles while honoring the agricultural heritage of communities around the world.
With increasing interest in sustainable food systems, clean-label ingredients, and culturally significant foods, the launch of Premium Gold’s fonio products signals a promising new chapter for this ancient grain in the American marketplace. As awareness grows, both Premium Gold and Terra Ingredients hope to inspire more consumers to embrace fonio as a versatile, nutritious ingredient that connects centuries-old farming traditions with the future of healthy eating.
About Premium Gold
Premium Gold is a food company specializing in premium flaxseed and functional grains. Through direct sourcing and a commitment to regenerative agriculture, Premium Gold works closely with farmers to deliver high-quality, nutrient-dense products with a focus on premium value. Its proprietary True Cold Milled™ process helps preserve freshness, flavor, and nutritional integrity, bringing thoughtfully crafted, versatile products to kitchens across the country.
About Terra Ingredients
Terra Ingredients, based in Minneapolis, sources, produces, and distributes traceable, sustainably grown agricultural ingredients. By partnering directly with farmers and cooperatives, Terra builds transparent, high-quality supply chains on the foundation of long-term relationships. The company is committed to providing high-integrity ingredients and supporting responsible agricultural practices globally.
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