
Yogi, a leading provider of AI-powered consumer insights, has released its latest report, “Sweet & Salty Snack Trends Unwrapped,” offering an in-depth look at the evolving snacking market. This comprehensive analysis covers 5.4 million consumer reviews from January 2018 to June 2024, examining more than 1,220 products across 263 snack brands. The report provides valuable insights to help industry leaders understand and adapt to emerging trends in the snack sector.
A Closer Look at Consumer Sentiment
Yogi’s report delves into consumer preferences across various snack categories, including chips, cookies, pretzels, popcorn, candy, and crackers. By using advanced AI and Natural Language Processing (NLP), the study identifies critical trends influencing the sweet and salty snack industry, highlighting both strengths and areas for improvement that brands must address to remain competitive.
“We are excited to present this data-driven analysis that reveals what truly drives consumer sentiment in the snack industry,” said Sogyel Lhungay, VP of Insights at Yogi. “This report provides snack brands with actionable intelligence, helping them refine their strategies and meet consumer needs more effectively.”
Key Findings: Freshness and Innovation Stand Out
Among the report’s key findings, ‘freshness’ emerged as the top consumer concern, particularly for pretzels, popcorn, and chips. Negative reviews often cited issues related to shipping and fulfillment, with products arriving stale or near expiration. Brands like Oreo have successfully addressed freshness challenges through innovative packaging solutions that maintain product quality.
On a positive note, the report highlights growing consumer enthusiasm for format innovation, especially in the candy category. Products like Nerds Gummy Clusters, known for their unique combination of crunchy and chewy textures, have earned high praise, driving consumer loyalty and positive ratings.
The Role of Promotional Reviews
The analysis also explores the impact of promotional reviews, finding that incentivized reviews typically boost ratings by an average of 0.77 stars. While promotional reviews can enhance visibility, Yogi advises brands to carefully distinguish between organic and promotional feedback for an accurate understanding of consumer sentiment.
Empowering Brands with Actionable Insights
Yogi’s “Sweet & Salty Snack Trends Unwrapped” offers snack brands a roadmap to success, featuring detailed benchmarking data, category-specific insights, and practical recommendations. Brands can use this intelligence to address pain points, leverage emerging trends, and refine their products to better meet consumer expectations.
Availability
Join the Sweet & Salty Snack Trends webinar to explore the report further and secure a copy: Webinar Registration
About Yogi
Yogi is an AI-driven SaaS platform that transforms consumer feedback into actionable insights, enabling brands to innovate, optimize, and succeed in a competitive market.
Media Contact:
For an exclusive preview, contact Mariya Babaskina, VP of Marketing, at [email protected] or via LinkedIn at LinkedIn.com/in/mbabaskina.