Wine Enthusiast Companies, a media and commerce leader in the wine industry, has unveiled the Wine Enthusiast Tasting Room Directory. Developed in collaboration with Tock, an all-in-one reservations and table management solution, this directory features thousands of tasting room listings worldwide. As a Certified B Corporation, Wine Enthusiast provides a comprehensive resource for wine tourism, enriched with insights on wines and winemakers.
The Tasting Room Directory offers a variety of tools to enhance travelers’ wine adventures and facilitate easy reservation bookings directly through the platform. Key features include:
- Partnered listings with enriched pages featuring stunning imagery, location details, interactive maps, and aligned editorial content.
- Integrated ratings and reviews from the Wine Enthusiast tasting panel, offering quick snapshots of each winery’s quality and style.
- Customizable search with dynamic filters, helping travelers find vineyards that match their itineraries.
- User-friendly Google Maps integration for exploring regions and navigating from tasting room to tasting room.
- Seamless booking process through Tock’s reservation platform for a hassle-free planning experience.
Explore the Wine Enthusiast Tasting Room Directory here.
According to market research leader Ipsos, Wine Enthusiast’s audience ranks #1 among luxury brands for travel intentions and vacation spending in the next 12 months. WineEnthusiast.com attracts millions of monthly users, with high engagement rates in wine media and ecommerce. Travel articles, such as ‘The Best Napa Wineries to Visit Right Now,’ are among the most visited across all shop and content categories.
“Wine tourism is crucial for engaging both our wine-loving followers and newcomers. Our data shows a strong desire for exploration, and we’re excited to launch this travel division to meet that demand,” said Jacqueline Strum, President of Wine Enthusiast Media. “As our readers and customers seek to experience wine at its source, we recognized the need for more dynamic, digital-first resources to satisfy their thirst for adventure. The Tasting Room Directory will be the ultimate guide to discovering the best vineyards for wine travel.”
For more information about Wine Enthusiast Companies, adding your winery to the Tasting Room Directory, or interview requests, contact Bonnary Lek.
About Wine Enthusiast
Wine Enthusiast Companies, a Certified B Corporation, is a premier source of innovation and information in the wine industry. Founded in 1979 by Adam and Sybil Strum, the company comprises Wine Enthusiast Commerce and Wine Enthusiast Media. The Wine Enthusiast Shop offers premium wine-lifestyle products to consumers globally via direct mail, an e-commerce site, and a business-to-business division. Wine Enthusiast magazine, an award-winning print and online publication, features wine news, food trends, and over 25,000 ratings and reviews annually. By the end of 2023, WineEnthusiast.com achieved 4.5 million monthly pageviews, leading in traffic among wine media websites. Wine Enthusiast events include the prestigious annual Wine Star Awards gala. Wine Enthusiast Companies is the ultimate hub for everything wine, bringing wine to life.
