Whistle Express Accelerates Growth in the Carolinas with Acquisition of Fins Car Wash Whistle Express, a prominent player in the swiftly consolidating car wash sector, is expanding its footprint in the Carolinas through the acquisition of Fins Car Wash. With this move, Whistle Express will rebrand Fins Car Wash’s 15 locations under its own banner, effectively doubling its presence in key markets such as Greenville-Spartanburg, Charleston, the Triad, Raleigh, and Wilmington.
The expansion boosts Whistle’s total Carolinas locations to 31 and its nationwide presence to 150, solidifying its position as the 10th-largest car wash operator in the U.S. and the second largest in its home state of North Carolina, according to Conveyor Car Washes.
The transition to Whistle Express facilities will introduce advanced conveyor belt technology across all sites, offering customers enhanced customization options for their car wash experience. CEO Jose Costa expressed enthusiasm about the acquisition, emphasizing Whistle’s commitment to setting new industry standards and providing exceptional service.
Each location will undergo a comprehensive rebranding process, including the installation of state-of-the-art wash technology, updated signage, and improved customer amenities. Grand opening events will mark the unveiling of these revitalized facilities, coinciding with the launch of the new Whistle Express app. The app will feature a range of benefits, including a loyalty program, family plans, wash books, and other member perks.
In addition to competitive pricing and user-friendly technology, Whistle Express locations will offer complimentary self-vacuum stations, floor mat-cleaning machines, and a variety of cleaning products. These enhancements aim to deliver a seamless, high-quality wash experience while promoting environmental sustainability.
As part of its growth strategy, Whistle Express remains committed to expanding its footprint and enhancing service offerings in the coming years, reflecting broader trends in the car wash industry toward consolidation and improved customer experience.
