Weedmaps, a prominent technology and software infrastructure provider in the cannabis sector, has teamed up with BLAZE® Solutions, Inc. (“BLAZE”), an acclaimed cannabis retail technology firm, to introduce a strategic partnership. This collaboration integrates Weedmaps’ extensive product database with BLAZE’s point-of-sale and e-commerce platforms, resulting in the creation of a Global Product Catalog.
The integration allows BLAZE to leverage Weedmaps’ catalog, which boasts over 340,000 unique products. This eliminates the need for manual product data entry by retailers, enhancing operational efficiency and ensuring accurate, consistent information across platforms. Ultimately, this partnership aims to improve the overall shopping experience for cannabis consumers.
Chris Violas, CEO of BLAZE, highlighted the significance of the global catalog in enhancing operational efficiencies across multiple retail locations. The approach involved utilizing product data directly from brands, underscoring Weedmaps’ suitability for the partnership due to its extensive scale.
Duncan Grazier, Chief Technology Officer at Weedmaps, emphasized the importance of data standardization in the evolving cannabis industry. The integration with BLAZE marks a significant advancement in providing a unified product catalog that meets the needs of operators and consumers alike in terms of breadth, accuracy, and quality.
Acknowledging the industry’s challenges with fragmented retail data, the Weedmaps and BLAZE integration simplifies inventory management by automatically populating product details such as images and descriptions. This feature not only saves time but also reduces errors associated with manual data entry. Retailers can also customize information such as pricing, product tags, potency, and weight variances as needed.
For retailers interested in exploring the newly launched global catalog powered by Weedmaps, demo videos and additional information can be accessed at BLAZE.me.
