Walmart+ Week Delivers a Full Week of Exclusive Member Savings
Walmart+ is set to host its annual Walmart+ Week from April 28 through May 4, 2025, offering a series of exclusive benefits and savings to both new and existing members. This weeklong event underscores Walmart’s commitment to delivering value through its membership program, which has seen substantial growth in recent years.
Exclusive Member Benefits During Walmart+ Week
Throughout the event, Walmart+ members can enjoy a variety of special offers designed to enhance their shopping experience:
- Fuel Savings: Members will receive 50 cents off per gallon at participating Exxon™ and Mobil™ stations nationwide, providing significant savings at the pump. citeturn0search7
- Burger King® Offers: Up to two free sandwiches daily—one Croissan’wich® and one Whopper® Jr.—with a purchase of $1 or more at participating U.S. Burger King® restaurants via the BK App or BK.com. Each free item requires a separate $1 purchase and must be redeemed at least one hour apart. citeturn0search7
- Express Delivery: Members are entitled to one free Express Delivery, allowing for the receipt of everyday essentials and more in as soon as one hour. This offer is available for paid members only and can be used once during the promotion period. citeturn0search7
- Walmart Cash Incentives: A $5 Walmart Cash reward is available for members who utilize mobile scan & go in-store on a single order of $15 or more. Additionally, an engagement bonus of $10 Walmart Cash is offered to members who take advantage of two or more Walmart+ Week offers. citeturn0search7
- Paramount+ with SHOWTIME Subscription: Members can access a six-month subscription to the Paramount+ with SHOWTIME plan, providing a range of streaming entertainment options. This offer requires separate registration and is available to paid members only. citeturn0search7
Growth and Impact of Walmart+
Since its inception, Walmart+ has demonstrated impressive growth, reflecting its value proposition to consumers. By the fourth quarter of 2025, global membership income surged by 21% to approximately $3.8 billion, indicating a robust increase in subscriber numbers. citeturn0search12 This growth trajectory is expected to continue, with membership profits projected to outpace overall sales, thereby contributing significantly to Walmart’s operating income.
The program’s emphasis on convenience and speed has resonated with members. Same-day delivery services experienced a remarkable 180% year-over-year growth, culminating in over 5 billion items delivered in the past year. Notably, same-day delivery now reaches 93% of U.S. households, enhancing accessibility for a vast majority of members. citeturn0search7
The Role of Beck Bennett as the “Savings Whisperer”
To amplify the benefits of Walmart+ Week, Walmart has enlisted comedian and former “Saturday Night Live” cast member Beck Bennett as the event’s “Savings Whisperer.” In this role, Bennett provides members with insights and tips on maximizing their savings during the promotional week. His engaging approach aims to make the shopping experience both enjoyable and rewarding for members. citeturn0search7
Strategic Positioning in the Retail Landscape
The scheduling of Walmart+ Week in late April positions it strategically ahead of other major retail events, such as Amazon’s Prime Day, which typically occurs in July. This timing allows Walmart to capture consumer attention and spending earlier in the year, differentiating its offerings in a competitive market. citeturn0search11
Moreover, Walmart’s focus on enhancing membership value through partnerships with brands like Burger King® and Paramount+ reflects a broader strategy to diversify benefits and appeal to a wide consumer base. This approach not only attracts new members but also fosters loyalty among existing subscribers.
Conclusion
Walmart+ Week 2025 exemplifies Walmart’s dedication to providing substantial value to its members through exclusive deals and partnerships. The event not only rewards member loyalty but also showcases the evolving benefits of the Walmart+ program. As the retail landscape continues to shift, initiatives like Walmart+ Week position Walmart favorably in meeting consumer demands for savings, convenience, and a diverse range of services.
