The retail landscape is undergoing a significant transformation, driven by evolving consumer behaviors in an increasingly omnichannel world. At Walmart, we recognize the importance of real-time, consistent, and flexible data in generating smarter insights and more personalized offerings for our customers. This recognition led us to embark on a data analytics journey in 2021 and establish Walmart Data Ventures, a division dedicated to developing new business applications from Walmart’s powerful first-party data. Our goal is to enhance the customer experience across the entire value chain with Walmart Luminate, our comprehensive data analytics product suite. We are excited to announce a major milestone: the international expansion of our Walmart Luminate platform, starting with Walmex in Mexico and followed by Walmart Canada later this year. This phased launch will mirror the strategy used in the U.S., beginning with Shopper Behavior and followed by Channel Performance and Customer Perception. We are thrilled to extend our innovative retail solutions to these new markets, empowering our merchants and suppliers with a unified view of the customer and our products, from the physical to the digital shelf.
At Walmart Data Ventures, our mission is to become a global leader in insights and analytics, and this expansion is a pivotal step on that journey. It also presents an incredible opportunity for our multi-market suppliers, who can now leverage our platform outside the U.S. to make an even greater impact in these markets.
Since launching Walmart Luminate, we have successfully optimized retail strategies—from product assortment to product development—leveling the playing field for suppliers of all sizes. Today, 90% of Walmart’s largest suppliers have signed up for a Walmart Luminate Charter subscription, and some of our smaller suppliers account for approximately 50% of our total subscriptions.
Our acquisition of Volt Systems in 2022 has further extended our value proposition to store operators and primary service providers, offering on-demand visibility to merchandising resources that help ensure customers can find the right product, in the right place, at the right time.
“At Kimberly-Clark, Walmart Luminate has been integral to our strategy,” said Amanda Coussoule, Vice President of Sales for Walmart Inc. at Kimberly-Clark. “Walmart Luminate empowers us to tailor our offerings precisely to consumer needs, ensuring unparalleled shopping experiences. Extending this capability to Walmex and Walmart Canada will further enhance our ability to make data-driven decisions.”
What began as a small but dedicated team has evolved into a thriving commercial business with international scale, presenting even more opportunities to create lasting value for our customers. We look forward to sharing more updates on the growth of Walmart Data Ventures, the evolution of Walmart Luminate, and how we are bringing our brand promise to life in ways that are transforming retail.
