There’s a new star in the dairy-free world, and it’s living up to the hype. Introducing Violife® 100% Dairy-Free Creamy Block, the first-ever dairy-free cream cheese block available in Canada. This new Creamy Block is whippable, spreadable, and even bakeable, allowing Canadians to enjoy their favorite cream cheese recipes without dairy. Creamy Block is now available at retailers nationwide and will continue to be stocked throughout the summer at select Loblaws banner stores.
“Cream cheese is a staple in many beloved Canadian dishes – from cheesecakes to Montreal-style bagels, and even sushi rolls. Our new Bloc Crémeux is the perfect dairy-free substitute for cream cheese in your recipes,” says Meryem Leyoussi, Chief Marketing and Brand Officer, Violife Canada. “Bloc Crémeux has the rich, tangy taste of traditional cream cheese, with a velvety, soft texture, but without the dairy. We can’t wait for Canadians to explore all the delicious possibilities our Bloc Crémeux offers, from creamy batters to savory dips.” Whether baked, spread, or whipped, the irresistible taste of Bloc Crémeux and its versatility are undeniable.
Brand New, All Good
Violife’s new Creamy Bloc is a perfect addition to your summer menu, promising to be a hit at summer gatherings. To celebrate, Violife will introduce the Bloc at summer block parties with sensory feasts at street fairs and festivals across the country. Festival-goers can experience the Violife difference at some of the summer’s most popular street parties:
- F1 Grand Prix, Crescent Street (Montreal, QC) – June 6-9, 2024
- Khatsahlano Street Party (Vancouver, BC) – July 6, 2024
- Salsa on St. Clair (Toronto, ON) – July 6 & 7, 2024
- Beaches Streetfest (Toronto, ON) – July 25-27, 2024
- Punchbowl Fest (Vancouver, BC) – July 27, 2024
- Rosé Disco (Vancouver, BC) – July 28, 2024
- Taco Fest (Toronto, ON) – August 9-11, 2024
The new Creamy Block joins Violife’s lineup of best-selling dairy-free products, including Aged Cheddar Style Slices, Cheddar Style Shreds, Mozzarella Style Shreds, Smoked Provolone Style Slices, and Feta Style Block, all known for their delicious taste and versatility.
Violife continues to create products that elevate culinary creations, ensuring everyone at the table can enjoy them, regardless of diet or lifestyle.
