Viking Revolution Expands Nationwide with Walmart Retail Launch
Viking Revolution, the fast-growing men’s grooming brand recognized for its performance-driven formulas, quality ingredients, and accessible pricing, has officially expanded into Walmart stores across the United States. Starting this week, shoppers can find a curated assortment of Viking Revolution’s best-selling products in the Personal Care aisle at approximately 900 Walmart locations nationwide, marking a major milestone in the brand’s retail journey.
The in-store lineup includes some of Viking Revolution’s most popular grooming essentials, such as Beard Oil, Beard Balm, Beard Wash, Beard Conditioner, Sea Salt Hairspray, Shave Cream, and Solid Cologne. These products, previously available primarily through digital channels, are now accessible to Walmart customers seeking high-quality, everyday grooming solutions at mass-market price points.
From Digital Success to National Retail Scale
Founded in 2016, Viking Revolution initially built its reputation as a digitally native brand, achieving rapid growth through e-commerce platforms such as Amazon and TikTok Shop. Over the past nine years, the company has established itself as a category leader in men’s beard and hair care, earning the trust of millions of customers through consistent product performance and straightforward routines.
“Following the immense success we’ve seen on Amazon and TikTok Shop, expanding into Walmart is a significant inflection point for Viking Revolution and underscores the level of trust we’ve earned with consumers,” said Victor Mendoza, Founder of Viking Revolution. “As the men’s grooming market continues to see explosive growth, we are setting ourselves apart as the go-to beard and hair care brand for the hardworking, everyday man—offering formulas that actually work, at an affordable price.”
The brand’s momentum is reflected in its financial performance. Viking Revolution generated $50 million in revenue in 2025 alone and has maintained nine consecutive years of year-over-year growth. Its product quality and customer loyalty are further validated by more than 400,000 five-star reviews, positioning Viking as one of the most highly rated men’s grooming brands in the digital marketplace.
Strengthening an Omnichannel Growth Strategy
The Walmart expansion builds upon Viking Revolution’s broader omnichannel strategy, following a successful brick-and-mortar debut at Sprouts in 2025. That launch demonstrated the brand’s ability to translate its digital appeal into physical retail environments—an increasingly important capability as consumers seek flexibility between online and in-store shopping.
By entering Walmart, Viking Revolution gains access to one of the largest and most diverse consumer bases in the country. The partnership allows the brand to reach shoppers who prefer browsing shelves, discovering products in person, or making impulse purchases alongside everyday essentials.
This phase of growth represents a deliberate evolution from a digital-first challenger into a national omnichannel brand, blending e-commerce strength with mass retail accessibility. The move also supports Walmart’s broader strategy of expanding its personal care assortment with digitally proven brands that already resonate with modern consumers.
Retail-Optimized Packaging Designed for Shelf Impact
Alongside the retail expansion, Viking Revolution has introduced newly designed, retail-optimized packaging tailored specifically for Walmart stores. The refreshed designs emphasize clarity, durability, and strong shelf presence—key factors in high-traffic retail environments.
Product packaging highlights core benefits, ingredient stories, and usage simplicity, allowing shoppers to quickly understand what sets Viking Revolution apart from legacy grooming brands. The updated look reinforces the brand’s rugged, no-nonsense identity while maintaining the premium feel consumers expect.
Walmart’s Perspective on the Partnership
Walmart executives view Viking Revolution as a strong addition to the retailer’s evolving personal care category, particularly as men’s grooming continues to grow and diversify.
“Digitally native brands like Viking Revolution are shaping today’s grooming category,” said Jerrit Davis, Vice President of Personal Care Merchandising at Walmart. “Bringing them into our stores and online allows us to introduce customers to trusted brands that have already proven to be loved by millions of consumers. Viking Revolution’s strong assortment and accessible price points—without sacrificing quality—position the brand for success at Walmart.”
The collaboration reflects Walmart’s focus on combining value, innovation, and consumer trust while responding to changing shopping behaviors.
A Brand Built Around Authentic Masculinity
At its core, Viking Revolution is rooted in a distinct philosophy: embracing rugged authenticity rather than polishing it away. The brand challenges conventional grooming narratives by encouraging men to enhance—not erase—their natural character.
Inspired by elements of sea, sun, camp, and forest, Viking Revolution’s ingredient choices and formulations are designed to feel practical, familiar, and effective. The brand avoids overly complex routines and unnecessary embellishments, focusing instead on grooming solutions that fit seamlessly into everyday life.
This approach has resonated strongly with modern male consumers seeking products that align with their identity, values, and lifestyle.
Part of Essor’s Expanding Brand Portfolio
Viking Revolution is part of Essor, a next-generation consumer products platform dedicated to scaling digitally native challenger brands into global category leaders. Essor leverages technology, operational expertise, and strategic partnerships to accelerate growth across both online and brick-and-mortar channels.
Essor’s portfolio includes a diverse range of rapidly growing health, wellness, and lifestyle brands such as Boka, Puracy, OTOTO Design, FreshCap, Iron Flask, Fullstar, NumNum, and Key Nutrients, alongside Viking Revolution.
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