US Toys Market Report 2024-2032: Key Players & Analysis

The “United States Toys Market Report by Toys Segmentation, Sales Channel, and Company Analysis 2024-2032” is now available on ResearchAndMarkets.com. The US toys market is projected to reach approximately $41.06 billion by 2032, growing from $28.09 billion in 2023 at a CAGR of 4.31%.

Importance of Toys

Toys play a vital role in children’s development, teaching essential life skills and enhancing problem-solving abilities. From simple objects to complex mechanical systems, toys help develop coordination, manual skills, and mental agility.

Market Growth Trends

Educational Toys:

Increasing demand for STEM toys as parents focus on early education.
81% of parents ensure their children have at least one educational toy.
65% consider the toy’s ability to develop skills, particularly STEAM concepts and daily tasks.
51% prioritize mental health benefits when selecting toys.

Eco-Friendly Toys:

Rising demand for environmentally friendly toys.
Companies incorporating VR and AR for immersive play experiences, blending real and digital worlds.

Industry News

December 2023:

Hasbro unveiled new “X-Men 97” figures, with pre-orders starting early 2024.

November 2023:

Fat Brain Toys released its list of the 2023 Hottest Toys, including Foosbots, SpillAgain, VolleyShot, Trestle Tracks Pro, and new Pretendables.
Air Toobz, a kid-safe turbine shooting foam balls through modular tubes, was introduced.

September 2023:

Toys”R” Us plans nationwide flagship locations in 2024 through a partnership with Go! Retail Group.
New shopping experiences planned for cruise ships and airports, starting with a store at Dallas Fort Worth International Airport in collaboration with Duty-Free Americas.